The Four Ps of Marketing Health care organizations can influence a targeted market through the 4 Ps of marketing—product, price, promotion, and place. The 4 Ps, also known as the marketing mix, essentially provide a framework for a marketing strategy. To effectively reach consumers, each of the four components must align. For example, you might […]

Health Care Marketing Trends The health care industry is constantly changing and evolving. This impacts many aspects of health care administration, including marketing. New health care marketing trends are emerging, and to remain competitive, organizations must be prepared to implement these trends and engage 21st-century consumers. For this Discussion, you examine the impact of health […]

Performance and Post-Purchase Evaluations   Performance and post-purchase evaluations provide important marketing data for health care organizations. Many consumers evaluate health care products for their own purposes, but when they share this information with the providing organizations, they offer insights into whether products are meeting consumer needs and expectations. For this Discussion, you conduct performance […]

DQ1 Marketing for International Health Care Organizations   As a result of globalization, many health care organizations have established facilities in other countries. These international endeavors have created new challenges for marketing products and engaging potential consumers. For this Discussion, you examine the impact of globalization on international health care organizations and recommend marketing strategies. […]

Improving Population Health—Letter to the Editor There are mechanisms in place that are used to improve population health, including (1) health statuses and outcomes, (2) determinant factors, and (3) interventions that address determinant factors and improve outcomes (Joshi et al., 2014 p. 549). How health care is provided and how it can be improved is […]

Application of Health Care Quality Concepts   In order to apply health care quality concepts to a health care issue or a facility using the measurement-related concept of structure, process, or outcome, it is necessary to understand that the three complement each other. In other words, one is not more important than the other. Criteria […]

Transitioning the Health Care System to Population Health   Congratulations! This is your final Discussion for this course! As you reflect upon all that you have learned here, take a look at the directed reflection provided below. Please respond with what you identify as future trends in health care quality management, how the shift to […]

Impact of IHI Triple Aim Organizations and communities that attain the Triple Aim will have healthier populations, in part because of new designs that better identify problems and solutions further upstream and outside of acute health care. Patients can expect less complex and much more coordinated care and the burden of illness will decrease. Importantly, […]

Culture Connections and Patient Safety   Culture drives quality—if an organization does not have a culture in which they hold themselves and others accountable, it is probable that it will not achieve and sustain high-level quality outcomes. Patient safety is defined as freedom from accidental injury; you have seen how medical errors are harmful, and […]

Physician Profiling and Health Care Quality Outcomes   Physician profiling is a collection of provider-specific and practice-level data used to analyze physician practice patterns, utilization of services, and outcomes of care. Physician report cards (which may be a component of a physician profile) compare physicians on outcomes related to measures such as quality, patient satisfaction, […]