Submit a proposal outlining the product/service you want to bring to market. Be sure to describe the product or service, the target market you envision reaching, and the problem your product or service solves for the target market. This should be a problem that is not currently being sufficiently addressed by current solution providers, […]

1. How does SEM differ from SEO and what are the main advantages and disadvantages of each strategy?  2.  What are some common mistakes to avoid when optimizing a website for SEO?  3.   How can you measure the effectiveness of an SEM campaign and what metrics should you track?  

 Research various codes of ethics in marketing research. Explain how these codes of ethics support conscious capitalism. Why might someone prioritize ethics in services marketing? 

  After reading the journal article entitled The Effect of Mobile Marketing Design on Consumer Mobile Shopping, and Chapter 7 from the textbook and provide an overview and answer to the following discussion prompt: 1) Based on the article, what do you believe is the essential element of how mobile design influences consumer shopping? 2) What […]

  How can a business use artificial intelligence and machine learning to optimize their social media campaigns?   How can a business effectively use influencer marketing in their social media strategy? 

 1) How has digital connectivity influenced the way in which consumers behave online and with companies?   2.   Is content always king? What is your opinion? Provide justification and rationale. 

Evaluate Marketing Strategy-Case (upload Word document, 12 font, double spaced, Q&A format) Read Case 26.  Zone6 Custom Castings, Inc. (Your answer should demonstrate your understanding of the concepts learned in the course so far.  Your answer should be focused on the question topic, however, elaborate in depth in explaining your answer.  Include examples from the […]

Case Analysis/Discussions Content Please find attached case study 1, "DATA SCIENCE AND ITS RELATIONSHIP TO BIG DATA AND DATA DRIVEN DECISION MAKING." and the requirements for the report. women-in-the-workplace-2023-full-report.pdf OrganizationalBehaviorandLeadershipInthe21stCentury.docx CaseStudy1-Datascience1.pdf Casestudy1Requirements1.pdf Women in the Workplace 2023 About the study Women in the Workplace is the largest study on the state of women in corporate […]

  For this activity, complete the first 4 modules of the Google Garage training in the digital marketing certificate. After completion write a 2 page paper answering the following: 1) What did you learn new and unique in this training? 2) In this aspect of digital marketing, what did it make you think differently in […]

choose one of the eight criteria constituting the UK’s National Benchmark Criteria on Social Marketing (French, Blair-Stevens, 2006) and describe how it has been applied in a social marketing program implemented in Australia or internationally. The goal is to understand the criteria and the theoretical and practical issues associated with its use.  should review the […]