Describe two reasons why “Silver economy” (ageing consumers) should be considered seriously by marketers and discuss the implications if they are not.
MKTG 455 George Mason University Silver Economy Discussion Describe two reasons why “Silver economy” (ageing consumers) should be considered seriously by marketers and discuss the implications if they are not. Please submit no more than 3 paragraphs 5 lines each. I added additional links for help https://www.brookings.edu/articles/the-silver-econ… https://www.credit-suisse.com/microsites/conferenc…