The objective of this project is to analyze how a luxury brand operates in the global market, how it creates and maintains its brand identity, how it adapts to changing consumer prefere
Final Project: The objective of this project is to analyze how a luxury brand operates in the global market, how it creates and maintains its brand identity, how it adapts to changing consumer preferences and trends, and how it leverages digital technologies and data to enhance its performance. The project also aims to examine the […]