Select an organization from the United States that conducts business in other countries and assess the impact of global public relations on buyer behavior (hint: Coca-Cola, Disney, McDonald’s, etc.). Respond substantively to at least two of your classmates’ posts

Writing for the Eye Read the information in Chapter 10 on the elements of a great speech. Next, conduct an Internet search for an outstanding speech and insert the URL for the speech in this forum. Finally, assess the effectiveness of your selected speech.   Watch at least two speeches chosen by your classmates and […]

Public Relations and Social Media Read the articles, “3 Five-Minute Social Media Tasks that Add Value to a PR Retainer,” “The Power of Social Media Analytics,” and “Winning Social Media Strategies for Public Relations.”   Based on the text and the articles, select an organization’s social media venues (e.g.,the organization’s web site, Facebook page, Twitter […]

Scavenger Hunt What is the purpose of public relations writing? Find three examples of organizations that are using public relations. Examples might be a press release announcing a new product release, community relations, or any effort to maintain the organization’s corporate identity.   In your post, describe the purpose for each organization and answer the […]

The Day Bill Belichick Discovered Public Relations.” Based on the research instruments listed in Chapter 3 of the text, what secondary analyses caused Mr. Belichick to reverse his “no comment” position on the NFL scandal, “Deflategate” and why? What research instruments might have been used to assess public opinion regarding this incident? Respond to at […]

Magazine Article Create a magazine article which incorporates research and writing for a particular audience and medium that utilizes skills in creating information graphics, writing headlines, and cut lines. Your article should demonstrate an understanding of the reading as well as the implications of new knowledge. The 800-1,000 word article should integrate readings and class […]

Elements of Design. What are the elements of good design in media? How does the particular medium influence the design of the communication it delivers? Provide examples to illustrate your points. Respond to at least two of your classmates’ postings.

Effective Headlines. What are the components of an effective headline? Why should you pay attention to headlines in the editing process? From the media around you (newspapers, magazines, online sources) locate one headline that is effective, and another that is not effective. Explain why each headline is effective or not effective. Respond to at least […]

Information Graphics. What are some examples of information graphics? What type of information is appropriate to present in a graphic? How can graphics enhance written communication in print and online media? Respond to at least two of your classmates’ postings.   DQ2 Editing Text for Graphics. Discuss strategies for editing text to accompany photos and […]

Tools for the Editing Process.Chapter 3 (in particular, p. 73, p. 76 and pp. 81-83) lists a number of resources available to writers and editors. Review at least three of these sources and describe more specifically how they can assist in the writing and editing processes. Also, visit the Ashford Writing Center and evaluate how […]