Individual Case Report
This assignment requires students to analyse a case relevant to the evolving social media efforts of West Jet. Required Materials NEUFELD, D., JIWANI, F., HARDY, S., & TONG, P. (2016). WESTJET: A NEW SOCIAL MEDIA STRATEGY. IVEY PUBLISHING. Instructions Review readings from unit 1. Thoroughly read the case. It is recommended that you read 2-3 times. […]