You are a marketing manager tasked with developing training for new hires and interns. You learned your Chief Marketing Officer (CMO) believes in linking marketing strategies with innovation to create successful initiatives and wants this information to be aligned throughout the company.     The marketing mix is important to organizational success. Product, price, place, and […]

Consider a company you’d like to work for or admire and the family of products your company offers to the marketplace. If you are not part of a company, choose one to work with. As the marketing manager, you will create and present a competitive analysis to your department regarding how competition drives your product […]

For the signature assignment, you must develop a Marketing Plan for a new product launch. You’ve been hired as the Chief Marketing Officer (CMO) for a fast-growing company launching a new product or service. The CEO has tasked you with creating a New Product Marketing Plan.   Select a real company/organization that interests you and […]

Your company will embark on an innovative product development initiative in the coming year to maintain its competitive stance. This innovation will remain within the present family of products (no product diversification planned). In preparation, you have been tasked to explore the various pricing strategies that should be considered. Discuss two pricing strategies you would […]

For this assignment, create a strategy to include marketing innovation sustainability in your organization. As part of a program to encourage sustainability across the company, your CEO has requested you to share with the organization how your new product creates a positive impact. You will be asked to launch a CSR initiative with your new […]

Pick a Super Bowl commercial from the past. Perform a SWOT Analysis on the marketing, branding, and communication to its customers. Explain the strengths, weaknesses, opportunities, and threats of airing that same commercial in the next Super Bowl.   Your post should be 2-3 complete paragraphs—responses to be at least 1 paragraph. Be specific, measurable, […]

You are the leader of a marketing team leading a new innovative product launch. In this role, Your company has requested to interview you to explain the importance of innovation and how it leads to organizational success, even when current strategies have been productive. Develop a podcast about innovation and how it benefits organizations.     […]

Although there are many key performance indicators, this assignment aims to focus on KPIs that would benefit and support new product launch strategies. For this assignment, you will identify KPIs for pricing, promotions, and overall success.    Instructions   An essential role for marketing managers is communicating how to measure the success of innovative product […]

You’re the social media marketing manager for a beverage company, and the Chief Marketing Officer (CMO) has given you the responsibility of developing a social media campaign for a new product launch. The CMO wants you to find two new beverage marketing initiatives that have been successful recently. You will identify the two other examples […]

Innovative new product design relies on leadership research. For this discussion, configure your new product or service knowledge by answering the questions below:    · Describe three things you’ve learned about marketing an innovative new product or service.   · Describe two things you could apply today if selected for a marketing leadership role.   […]