Company-Marketing (including brands, brand strategies, product portfolio)
1. Use subheadings to group the following functional areas as strengths and/or weaknesses: (1) Company-Marketing (including brands, brand strategies, product portfolio) (2)Company-Manufacturing (Production or Service Process) (3)Company-Finance (4)Company-Research and Development (5)Company-Human Resources (6)Company-Information Systems/Technology (7)Suppliers (8)Marketing Intermediaries (9)Competitors (10)Publics (11)Competitors 2. External Analysis / Macro-environmental Analysis / Environmental Scan Use subheadings to group the following […]