Company-Marketing (including brands, brand strategies, product portfolio)

1. Use subheadings to group the following functional areas as strengths and/or weaknesses:

(1) Company-Marketing (including brands, brand strategies, product portfolio)

(2)Company-Manufacturing (Production or Service Process)

(3)Company-Finance

(4)Company-Research and Development

(5)Company-Human Resources

(6)Company-Information Systems/Technology

(7)Suppliers

(8)Marketing Intermediaries

(9)Competitors

(10)Publics

(11)Competitors

2. External Analysis / Macro-environmental Analysis / Environmental Scan

• Use subheadings to group the following factors as opportunities or threats:

(1)Demographic trends

(2)Economic forces

(3)Natural environmental forces

(4)Technological forces

(5)Political/Regulatory forces

(6)Cultural trends

3. [For partial marketing plan]

For every area discussed, consider how S/W/O/T impact the organization’s ability to serve its customers

** notes for Situational Analysis:

• Use tables to summarize the situational analysis as an Appendix
• Discussion should be contained in the body of the report
• For every area discussed, explicitly identify whether it is a strength, weakness, opportunity, and/or threat.

• References page should include all sources cited in the report, including the case study if you cite from it.
• The reference page should appear before the appendices.
• Tables to be included in Appendices (for the partial plan – only #1 Situational Analysis-SWOT table:

Instructions:

Page limit, Appendices, References, Formatting and Presentation (5%)

• Overall organization and appearance:

• Includes title page, table of contents, main report, references, and appendices
• Use of appropriate graphics & diagrams

• Clarity of expression:

• If the report contains more than 3 spelling, grammatical, and/or punctuation errors marks will be deducted.

• Citations and referencing:

• The reference page is to include all workers of other individuals, including course notes, textbooks, journals, periodicals, etc.
• Must use American Psychological Association (APA) citation style.

Page limit: All material of the main report presented beyond the page limit will have 2 marks deducted per excess page (except for the references, appendices).