Application Case : Tito’s Vodka Establishes Brand Loyalty With an Authentic Social Strategy   Read “Application Case 5.8: Tito’s Vodka Establishes Brand Loyalty With an Authentic Social Strategy,” located in Chapter 5 of the textbook.   In 50-100 words each, address the questions presented at the end of the case study.   While APA style […]

Understanding Why Customers Abandon Shopping Carts Results in a $10 Million Sales Increase    Read “Application Case 5.7: Understanding Why Customers Abandon Shopping Carts Results in a $10 Million Sales Increase,” located in Chapter 5 of the textbook.   In 50-100 words each, address the questions presented at the end of the case study.   […]

Mining for Lies Read “Application Case 5.3: Mining for Lies,” located in Chapter 5 of the textbook.   In 50-100 words each, address the questions presented at the end of the case study.   While APA style is not required for the body of this assignment, solid academic writing is expected, and documentation of sources […]

Application Case 5.2: AMC Networks Is Using Analytics to Capture New Viewers, Predict Ratings, and Add Value for Advertisers in a Multichannel World   Read “Application Case 5.2: AMC Networks Is Using Analytics to Capture New Viewers, Predict Ratings, and Add Value for Advertisers in a Multichannel World,” located in Chapter 5 of the textbook. […]

Read “Application Case 3.5: AARP Transforms Its BI Infrastructure and Achieves a 347% ROI in Three Years,” located in Chapter 3 of the textbook.   In 50-100 words each, address the questions presented at the end of the case study.   While APA style is not required for the body of this assignment, solid academic […]

Read “Application Case 3.4: EDW Helps Connect State Agencies in Michigan” located in Chapter 3 of the textbook. In 50-100 words each, address the questions presented at the end of the case study.   While APA style is not required for the body of this assignment, solid academic writing is expected, and documentation of sources […]

A Specialty Steel Bar Company Uses Analytics to Determine Available-to-Promise Dates   Read “Application Case 1.5: A Specialty Steel Bar Company Uses Analytics to Determine Available-to-Promise Dates,” located in Chapter 1 of the textbook.   In 50-100 words each, address the questions presented at the end of the case study.   While APA style is […]

Describe how analytics can be used to transform traditional reporting? Provide an example from external sources to support your rationale.   DQ2 Contrast online transactional processing (OLTP) and online analytical processing (OLAP). Provide relevant examples of when each would be applicable in performing business intelligence (BI). Share your experiences with each of these two mechanisms. […]

 Identify new cases of violations of user privacy from current literature and explain their impacts on data science as a profession. How might Christian worldview principles be used by business analysts to improve their ethical practices in the field of data science whether they are Christian or not?   DQ2 How can consumers benefit from […]

What is big data? Why is it important? Where does it come from? Identify a specific industry (e.g., health care, retail, entertainment) and explain how that industry uses big data.   DQ2 What are stream analytics? How does it differ from regular analytics? Identify a common application of stream analytics and discuss how it is […]