The Marketing Science Institute (MSI) is a highly-regarded organization that researches and publishes of new trends in strategic and functional marketing. Its research agenda often sets the pulse for both academic and practical research.  For your class project, you will choose one of the research areas/questions identified in the MSI report and will develop […]

Some may say that business is sales and they just might be right. Sales are to business as education is to knowledge. Talking about sales is an important skill in business English, especially if some students need to sell in English. A few great discussion questions are: Have you ever worked in sales? How good […]

 This assignment is an abbreviated marketing plan for you.  Your approach can be marketing yourself for some desired job/position or marketing your own products/services to potential clients.  Still, try to focus more on what you personally have to offer.  How can you develop your own brand and competitive advantage?  Either way, you will follow the […]

  Section 1: How does an idea differ from a good opportunity? Section 2: How does experience help people create opportunities, and where do most good opportunities come from? Why is learning by trial and error not good enough? Section 3: List the idea sources most relevant to your personal interests, and search for them […]

Question: When it comes to marketing, what's the 4Ps? Explain with a full paragraph. Take advantage of your Marketing Plan, outline what those 4P elements would be. This will be helpful for your marketing plan.  Explain: **** I found this online:  The 4 Ps of marketing are place, price, product, and promotion. By carefully integrating […]

Ethical Product Decisions:  A product that a potential buyer knows about but is not actually seeing is called an "unsought" product. Do you feel that the continued marketing of unsought products is unethical? Discuss your answer in terms of the AMA Statement of Ethics. Also, discuss how marketing ethics figure into decisions on branding, packaging […]

PROFESSIONAL WRITING ASSIGNMENT Content  Assignment 1—Advertising Appeals: (how does advertisement get you to do something or "appeal to you to get you to buy" Advertising appeals are designed to stimulate a consumer need or want that will ultimately become an exchange. Common advertising appeals include health, fear, admiration, convenience, fun and pleasure, vanity, and social […]

Work Experience Everybody talks about his or her work experience and it helps them with who they are in their career today. Some great questions are: What work experience do you have? How did you like your previous work? What can you gain from work experience? What have you learned from your work experience? What […]

  Topic:  Write about similarities and differences between your culture and another culture you are familiar with from your personal experiences.  If you haven't traveled abroad, or don't have first-hand experience visiting or living in another culture, watch one of the movies from the list below and write about what you notice from the movie. […]

To understand the theory, evidence of problems and how to deal with the problems,review this article Address the following questions as you read the article: What corporate finance problem is the article addressing? What method of study (qualitative, quantitative, or mixed study) do the authors use to address the problem? What are the significant findings […]