Ethical Product Decisions:? A product that a potential buyer knows about but is not actually seeing is called an ‘u
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A product that a potential buyer knows about but is not actually seeing is called an "unsought" product. Do you feel that the continued marketing of unsought products is unethical? Discuss your answer in terms of the AMA Statement of Ethics. Also, discuss how marketing ethics figure into decisions on branding, packaging and labeling of products.
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2-3 paragraphs. Response.
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