PSY363 – Psychology of Consumer Behaviour
Visit a supermarket or a grocery store and examine how breakfast products (e.g., cereals, oatmeals, breakfast bars) are positioned in supermarkets to appeal to different consumer segments. Compare:1. Two competing brands within a category (e.g., Kellogg’s vs. Quaker oatmeal) 2. Two product categories (e.g., sugary children’s cereal vs. high-protein adult bars) By applying principles from […]