MKT 500 SU Pinkberry Target Customer Discussion
Watch https://www.linkedin.com/learning/yo-santosa-brand… video from the Learn section this week. Determine the target market for Pinkberry using ALL four (4) bases of segmentation to describe the buyer persona. (Note: As you might recall from your Week 1 reading in Chapter 10 of The New Rules of Marketing and PR, a buyer persona is a short biography of a typical […]