Exploring Customer-Centric Digital Transformation Strategies in Major UK Fashion Retail Chains
Chapter 3: Research Methodology 3.1 Introduction3.2 Research Design (Constructionism)3.3 Research approach (Interpretivism) (Inductive: Theory Development) 3.4 Data Collection (Qualitative, secondary data publicly available)3.5 Sampling method (Non-probability convenient sampling) 3.6 Data Analysis (Thematic Analysis) 3.7 Ethical issues and Accessibility3.8 Research Limitation3.9 Summary