BUS506 Strategic Integrated Marketing Communications Unit 1 Discussion Brand Image and Failed Brand Extensions Conduct some research on famous product brands that have launched a failed brand extension. In your main post:   Provide a summary of the brand and the brand extension that failed.   Discuss what you believe to be the cause for […]

BUS506 Strategic Integrated Marketing Communications Unit 8 Discussion Who regulates marketing communications Search the internet or library resources for an article about a company that used deceptive marketing practices. Provide the article link (or citation) and summarize the article. Discuss what agencies were involved in determining the deceptive claims and what actions were taken against […]

BUS506 Strategic Integrated Marketing Communications Unit 7 Discussion Event Marketing Build Brand Excitement Go to the internet and find a marketing campaign that used an athlete, singer, actor, or other type of celebrity. Discuss the campaign and what it was about then discuss whether it was effective or ineffective and why. Do you think the […]

BUS506 Strategic Integrated Marketing Communications Unit 6 Discussion Database Marketing What is the marketing value in having a database with customer information? How can this data be used to create relationships with customers? Provide an example of a company you believe is using customer data well in their marketing efforts.    Review and discuss the […]

BUS506 Strategic Integrated Marketing Communications Unit 5 Discussion Social Media Marketing In your own words define social media marketing Share an example of a brand that you think uses social media marketing very effectively. What techniques do they use and what makes them so effective?  Is it important for brands to listen to social media […]

BUS506 Strategic Integrated Marketing Communications Unit 4 Discussion Oreo Turns 100 In 2013, Oreo cookies celebrated its 100th birthday.   The campaign included original music, a strong traditional media presence, and the addition of social media.    Go to the internet and search for a 100th Oreo birthday advertisement. Your media can be either traditional […]

BUS506 Strategic Integrated Marketing Communications Unit 3 Discussion Advertising Management Process, theory and intended value   Let’s imagine you are the marketing creative for a smaller less known running shoe manufacturer. You have been tasked with the goal of building more brand awareness for a new line of running shoes – how would you use […]

BUS506 Strategic Integrated Marketing Communications Unit 2 Discussion Segmenting customer group Go to the Internet and pick two (2) different company websites that interests you. For each website:   Provide the URL (web address)   Describe what segmentation strategy the company is using.   Describe the target market for the website and justify your answer. […]

BUS506 Strategic Integrated Marketing Communications Unit 1 Discussion Brand Image and Failed Brand Extensions Conduct some research on famous product brands that have launched a failed brand extension. In your main post:   Provide a summary of the brand and the brand extension that failed.   Discuss what you believe to be the cause for […]

1. Bond P is a premium bond with a coupon rate of 8.2%.  Bond D is a discount   bond with a coupon rate of 5.9%. Both bonds make annual payments and have a YTM of 7%, a par value of $1000, and five years to maturity.   What is the current yield for Bond P […]