BUS149 Week 4 Quiz Influence & Fake News Question 1According to Table 1 in Alford et al. (2011), which pair of attributes seems to be shared between partners the strongest?      Extraversion and impulsivity.     Church attendance and political attitudes (W-P index).     Weight and sleep length.    Question 2According to Vousoughi, […]

BUS149 Week 3 Quiz Group Decision Making Question 1According to Lightle, Kagel, & Arkes (2009), which of the following statements is true?     Groups choose inferior options because they make decisions too quickly.     Groups choose inferior options because they pick candidates who are similar to them.     Groups choose inferior options […]

BUS149 Week 2 Quiz Game Theory & Strategic Behavior Question 1According to Albert, Guth, Kirchler, & Maciejovsky (2002), which is true about participants’ behavior in their experiment?     Most participants submit the five identical offers in phase I.     Most participants submit the exact same offer in phase I as in phase II. […]

BUS149 Week 1 Quiz Rationality & Choice Effects Question 1Kahneman (2003) discusses two systems of cognition. These two systems refer to which of the below?     Intuition & Reasoning     Gains & Losses     Framing & Accessibility    Question 2According to Huber, Payne, & Puto (2014), the attraction effect is also known […]

BUS152 Assignment Sales Team Presentation Proposal   Team Proposal   1. Identify a real-world business which makes use of a direct sales force targeting either consumers or organizations.  Explain their use of a direct sales force and what the business does.  Retail store representatives are NOT an example of a sales force.   2. Describe […]

BUS152 Assignment Sales Management Defining a Buyer Paper Sales Management Defining a Buyer Paper   Defining a Buyer Essay    Write an academic essay in 3 to 4 pages for the body in APA style. Include a title page and references page in addition to the following:    Introduction   Preview main points you will […]

BUS152 Week 6 Discussion Negotiation strategies The textbook offers 9 negotiation strategies (exhibit 8.3). Trial offer only works with relatively low-priced off-the-shelf products and services, such as copiers or non-customized software. Of the other 8 strategies, which do you think would be strongest in your sales arsenal? Explain why you chose it.  Include a real […]

BUS152 Week 5 Discussion AIDA Attention Getter for a Sales Meeting / Presentation. Mini-Case For your job as salesperson for the X-L Digital, you now have sales presentations for your email marketing services scheduled.   In your email/phone contacts with prospect #1, Carolyn, you learned that:   She is marketing director at a health insurance […]

BUS152 Week 3 Discussion Creating Value in the Sales Process Define a real-world product or service which has a direct sales force. Using value chain and marketing mix (4 P’s) considerations from chapter 3, describe how this supplier creates value within the sales process.   As an example, when I searched for and purchased a […]

BUS152 Week 1 Discussion Sales Management DQ 1.1 Sales Experience & Attitudes Sales Experience & Attitudes   What experience or exposure have you had to a sales and/or service function?   What is your interest in learning about sales management?   What attitudes do you hold about selling (or being sold to) as a consumer […]