Managerial Applications of Business Analytics Probability Distribution and Statistics   There are many important topics to discuss this week. Review Sections 3.1 to 3.10 and respond to the questions below.   1. What is the purpose of using a Venn diagram?   2. Why is Bayes’ Theorem important to understand? How is it used in […]

Managerial Applications of Business Analytics Data Management and Visualization Options   Review this week’s content Sections 2.1 to 2.8, and answer the following questions.   1.What is data cleansing, and why is it important?   2. Why is it important to understand how to manage missing values? What role does this play in data preparation? […]

Marketing The Course Project gives students the opportunity to synthesize all of the concepts in the BUSN319 Marketing course in a comprehensive marketing plan for a new product (a good or service). This approach enables students to combine functional expertise based on their own work experience and field of study.   Introduction   Product innovation […]

Marketing Final Marketing Plan Objectives The Course Project gives students the opportunity to synthesize all of the concepts in the BUSN319 Marketing course in a comprehensive marketing plan for a new product (a good or service). This approach enables students to combine functional expertise based on their own work experience and field of study.   […]

Marketing Draft Marketing Plan   Objectives   The Course Project gives students the opportunity to synthesize all of the concepts in the BUSN319 Marketing course in a comprehensive marketing plan for a new product (a good or service). This approach enables students to combine functional expertise based on their own work experience and field of […]

Marketing The Course Project gives students the opportunity to synthesize all of the concepts in the BUSN319 Marketing course in a comprehensive marketing plan for a new product (a good or service). This approach enables students to combine functional expertise based on their own work experience and field of study.   Introduction   Product innovation […]

Marketing Strategic Marketing Process?   As we are learning this week, environmental scanning is critical to understanding the internal impact of events occurring outside of the organization. Select one of the five environmental forces (social, economic, technological, competitive, and regulatory), discuss an actual trend that fits into that particular environmental force, and describe the marketing […]

Product Life Cycle   Discuss why it’s important to test new products prior to launch, and provide an example of a type of product and the testing it likely passes through.

Research, Segmentation, Targeting, and Positioning Discuss how marketers use primary data and secondary data, and provide some examples. Feel free to help your classmates by sharing sources you’ve found while working on your Course Project!

Understanding the Market and Consumer Behavior   Visit the U.S. Census website at www.census.gov (Links to an external site.). What information can you find that will help you to estimate the size of the market for your Course Project product? What demographics can you learn about potential buyers that will help you target the addressable […]