How does prescriptive analytics relate to descriptive and predictive analytics? Provide a specific example of each analytic and a type of problem it can routinely solve.   DQ2 What is a decision tree? How can a complex problem be solved by using a decision tree? Explain how linear programming (LP) can solve allocation problems. Provide […]

What does it mean to induce structure into the text-based data? Discuss the alternative ways of inducing structure into text-based data. Provide an example of the benefits of inducing structure into text-based data.   DQ2 What is natural language processing (NLP)? Describe the role of (NLP) in text mining? Discuss the capabilities and limitations of […]

Discuss the main data mining methods. What are the fundamental differences among them? Provide a personal example where you have utilized one or more of these types of data mining methods in your career or academic track.   DQ2 What is the main difference between classification and clustering? Explain these differences using concrete examples.

Explain the data warehouse key architectures and describe two or three benefits. Why is web accessibility important with a data warehouse? Provide a specific example to support your rationale.   DQ2 Business process management (BPM) encompasses five basic processes: strategize, plan, monitor, act, and adjust. Select one of these processes and discuss the types of […]

Considering the new and broad definition of business analytics, what are the main inputs and outputs to the analytics continuum?   DQ2 What are the main categories of data? What types of data can be used for BI and analytics? Provide a personal example where you have utilized these types of data in prior analysis […]

Application Case : Tito’s Vodka Establishes Brand Loyalty With an Authentic Social Strategy   Read “Application Case 5.8: Tito’s Vodka Establishes Brand Loyalty With an Authentic Social Strategy,” located in Chapter 5 of the textbook.   In 50-100 words each, address the questions presented at the end of the case study.   While APA style […]

Understanding Why Customers Abandon Shopping Carts Results in a $10 Million Sales Increase    Read “Application Case 5.7: Understanding Why Customers Abandon Shopping Carts Results in a $10 Million Sales Increase,” located in Chapter 5 of the textbook.   In 50-100 words each, address the questions presented at the end of the case study.   […]

Mining for Lies Read “Application Case 5.3: Mining for Lies,” located in Chapter 5 of the textbook.   In 50-100 words each, address the questions presented at the end of the case study.   While APA style is not required for the body of this assignment, solid academic writing is expected, and documentation of sources […]

Application Case 5.2: AMC Networks Is Using Analytics to Capture New Viewers, Predict Ratings, and Add Value for Advertisers in a Multichannel World   Read “Application Case 5.2: AMC Networks Is Using Analytics to Capture New Viewers, Predict Ratings, and Add Value for Advertisers in a Multichannel World,” located in Chapter 5 of the textbook. […]

Read “Application Case 3.5: AARP Transforms Its BI Infrastructure and Achieves a 347% ROI in Three Years,” located in Chapter 3 of the textbook.   In 50-100 words each, address the questions presented at the end of the case study.   While APA style is not required for the body of this assignment, solid academic […]