Refer to the “CLC Resources” document for specific information about and directions for your project subject, whether your group chose the Ambulatory Surgery Center (ASC), Electronic Medical Record (EMR), or Community Health Program (CHP).   Based on the project subject chosen in Topic 1, your CLC group will create a 2,500-3,000 word business plan. The […]

For this assignment, collaboratively write a 250-word report summarizing the progress of your CLC Business Plan from the group’s perspective. The context of this report assumes that both the author and the audience are busy professionals.   Include the following:   Any updates to the role assignments for each member of the CLC group.   […]

The purpose of this assignment is to critique a peer-reviewed article regarding consumer behavior. During this assignment, assume the role of a peer reviewer who is reviewing the article for a journal. Select an article from a peer-reviewed journal within the scope of consumer behavior (e.g., global marketing, services, pricing). Begin your research by using […]

Conscious Capitalism: Final Report to the Board This is a Collaborative Learning Community (CLC) assignment. Your team will create the final report to the board (1,000-1,250 words), which will be a written summary of performance. The report to the executive board should include the following components:   Review your financial and market performance during the […]

Conscious Capitalism: Marketing Plan and Quarter 4 Decisions   During Quarter 4, you and your team will present a marketing plan that will qualify you for funding from venture capitalists. Follow the instructions in the Conscious Capitalism simulation and the guidance of your instructors when preparing and presenting the plan. In addition, you are to […]

Digital Business Plan This part of the Conscious Capitalism simulation assignment is individual. You will work with your team members and determine an appropriate digital marketing plan to include in your Benchmark – Digital Business Plan assignment.   In Topic 5, your team developed a business plan to support your marketing division and justify an […]

The purpose of this assignment is to critique a peer-reviewed article regarding consumer behavior. During this assignment, assume the role of a peer reviewer who is reviewing the article for a journal. Select an article from a peer-reviewed journal within the scope of consumer behavior (e.g., global marketing, services, pricing). Begin your research by using […]

The Conscious Capitalism simulation involves business-to-business (B2B) marketing of computer products. Social media is often considered for business-to-consumer (B2C) marketing. Does social media marketing work in the B2B marketplace? Considering the assigned articles, how does social media compare to other channels for B2B marketing? Summarize a conclusion from an assigned article and add your own […]

Product strategy, as part of the marketing mix, should be driven by consumer needs. Consumers make purchase decisions based on perceived benefits. Sometimes translating desired benefits to product design, features, and overall product strategy can be challenging for marketers. Define the word “product” as it relates to business, specifically marketing. Discuss specific real-world examples of […]

Southwest Airlines and Whole Foods are businesses that practice conscious capitalism. Conduct research on either company. Identify, summarize, and defend three characteristics of either company that are consistent with conscious capitalism ideals.   DQ2 Assume that you are a marketing manager charged with developing and leading a market entry into a country with a large […]