Southwest Airlines and Whole Foods are businesses that practice conscious capitalism. Conduct research on either company. Identify, summarize, and defend three characteristics of either company that are consistent with conscious capitalism ideals.   DQ2 Assume that you are a marketing manager charged with developing and leading a market entry into a country with a large […]

What global marketing opportunities and challenges would you face if the simulation were based on a real-world international situation? Discuss the difference in the experience you would have without the assumptions built into the simulation (e.g., no cultural barriers, language, currency, tariffs, mode of entry challenges).   DQ2 Using the resources describing conscious capitalism and […]

Using the resources on multichannel distribution, summarize the benefits and challenges of using more than one channel, specifically direct, indirect, and multichannel. What is channel conflict? How can marketers use two or more channels and minimize the potential of channel conflict?   DQ2 What are the various types and functions of marketing intermediaries? Which are […]

In order to identify a target demographic for a credit card, your analysis results show that you will only receive a high initial return by marketing to low-income families with a high debt-to-income ratio. The data also state that those in this demographic tend to lose their homes after their debt-to-income ratio goes above the […]

Describe the types of stereotyping that can occur in sales/marketing analysis. What preventative steps can a business take to prevent automatic marketing promotions based on analytics?   DQ 2 In many instances, the ways in which organizations state how the customer’s personal information will be used is in small print on annual privacy notices. Discuss […]

What is the difference between internal and external security? Why is this important to understand the differences? Compare external security measures across two companies outside of your industry.    DQ 2 Besides writing codes for hackers, what are some other security considerations companies should make to secure their data?

Why do you think requirements would be important to every request? How could incorrect or missing requirements affect the business?   DQ 2 Why is it important to correctly identify stakeholders? What could the impact be if a stakeholder was incorrectly identified or left out?

What is the value of descriptive analytics as the initial step in the process? Could this step occur later if necessary? Why or why not?   DQ 2 Describe the potential of predictive analytics, in theory, conveying a story with absolute certainty.

What is the difference between databases and data warehouses? Why is this distinction important? How much information do you think you are providing to the big data warehouses on a daily basis? Please provide some examples (e.g., Fry’s shopping card, Google searches, downloading apps, etc.).   DQ 2After reading “The Field Guide to Data Science,” […]

Why is data integrity important to the field of analytics? Compare at least two methods for data management that will prevent lapses in data integrity.   DQ 2What are some best practices in the medical field for storing and managing data? Can the practices in the medical field be applied to other industries? Provide rationale […]