Please select a marketing topic you learned this week that you really liked or enjoyed, and then search in the Wall Street Journal (either online or hardcopy, both are available through the NU library) and select an article about that topic within the last 12 months.   Here is the link to the WSJ publication […]

SWOT Analysis (due Wednesday) To prepare for this assignment, you need to read the last section on page 8 through page 18 in the file titled “The TOWS Matrix.pdf” below. Plan on at least 30-45 minutes to read and study this attachment before beginning the assignment. There are examples in Course Resources to help you […]

Social Media Branding It is essential that you understand how companies are using social media to connect with customers and build their brand. This assignment follows one company via social media for at least four days. It must be a company that is actively engaged in social media marketing using at least two of the […]

Pricing Strategies This is going to be a fun, but challenging assignment. So start WAY early!! Read Chapter 16. Select a company and interview the owner/manager regarding their pricing strategies and methods. Report on your findings. Ideally, this will be your current company, but you may need to be resourceful and find a business owner […]

Segmenting Geographic Markets Prior to completing this assignment, read Chapter 7. This threaded discussion assignment will concentrate on geodemographic and psychographic segmentation.   To experiment with geodemography, use Claritas geoclustering tool . Click on the “Zip Code Lookup” tab at the top of the page. Use your current zip code or another zip code where […]

SWOT Analysis (due Wednesday) To prepare for this assignment, you need to read the last section on page 8 through page 18 in the file titled “The TOWS Matrix.pdf” below. Plan on at least 30-45 minutes to read and study this attachment before beginning the assignment. There are examples in Course Resources to help you […]

Selling Strategies & Content Marketing – Project 4 Creating Content Optimized for Search   Project Description:   A post is a great way to share information, but it will be of no use if potential customers do not read your posts. Effective content alone isn’t enough to attract search engines; you need to make sure […]

Product Marketing Plan The Product Marketing Plan allows you to select a single product and make an adapted version of that product or create your own product and write a plan explaining how you will market it. For an example of a company’s marketing plan, you can refer to pp. 61-65 in your textbook. There […]

Product Marketing Plan Draft The Product Marketing Plan allows you to select a single product and make an adapted version of that product or create your own product and write a plan explaining how you will market it. For an example of a company’s marketing plan, you can refer to pp. 61-65 in your textbook. […]

How should Dayton Tours maintain connection with the market, including past and future customers? What customer segments should the company target going forward?   How can the company communicate continued value to this market?   How can Dayton Tours adapt their product to evolving customer needs?   Should the company modify its pricing strategy in […]