Identify the major influences on customer behavior.   Which of the following is a form of social influence?   a.)Food habits   b.)Aspirational groups   c.)Meeting basic needs   d.)Health   2 — Consumer Buying Process   Determine the steps in the consumer buying process.   Sending out an email reminder is an example of […]

Understand the basics of marketing.   Which of the following communication strategies is an example of public relations, as opposed to marketing?   a.)A touch screen at a gas pump asks customers if they would also like a car wash.   b.)Customers join a rewards program to earn deals and product discounts.   c.)A local […]

1 Which of the following would cause a person starting a small business to choose a sole proprietorship over a partnership?   •The person lacks sufficient funding for business operations.   •The person wants to retain complete control over the entire business.   •The person has minimal experience managing a small business.   •The person […]

Identify business and managerial ethics.   Which of the following is a concern employees of an expanding business would have?   a.) Ensure that customer requests are responded to promptly and professionally.   b.) Ensure the team develops strongly in new locations.   c.) Ensure sensitive information about specialty offerings remains undisclosed until the new […]

Differentiate between entrepreneurs and small business owners.   What is the main difference between a small business owner and an entrepreneur?    Entrepreneurs are interested in generating profit. Small business owners usually do not last more than two years. Small business owners lack innovation and creativity. Entrepreneurs take on businesses with the goal of growth […]

1.            What Is Business? Determine the key characteristics of business.   Which of the following goals differentiates entrepreneurs from other small business owners?   a.) Develop the business to provide a quality of life   b.) Develop the business to satisfy a need   c.) Primary goal is growth and […]

The chapter discusses seven different business models with a brief description of each. Given the changing nature of many industries, choose an industry you have some knowledge of and describe how the business model of a firm in that industry has changed over the last decade. (If you prefer, you can describe how a firm’s […]

In what ways has Ascena pursued a value enhancing/creating diversification path?  In what ways, has the firm pursued diversification for non-value enhancing reasons?   Identify at least four total motives and specific actions.   Ascena has largely expanded by using acquisitions. Have they managed the acquisition process well?  In other words, how have they made acquisitions […]

Define the term hypercompetition with an example. Identify a firm that competes in a hypercompetitive industry. Explain how the five partners (flagship) model developed by Rugman and D’Cruz differ from Porter’s five forces model? Determine how the firm you selected uses dynamic strategic interactions to compete in each arena listed in the model on 16-2, […]

Franchising is widely used in the casual dining and fast food industry, yet Starbucks is quite successful with a large number of company-owned stores. In 2019 Starbucks had more than 8,500 company-owned stores in the United States. How do you explain this difference? Is Starbucks bucking the trend of other food-service stores, or is something […]