Godin (1999) introduces the concept of ‘permission marketing’, highlighting the fact that brands will be more successful if they try to communicate with customers who have already agreed
Godin (1999) introduces the concept of ‘permission marketing’, highlighting the fact that brands will be more successful if they try to communicate with customers who have already agreed to listen to them, as opposed to traditional marketing which is essentially interrupting customers in order to attract their attention. Over time, customers have desensitised themselves to […]