The core elements of a service (as opposed to a product) according to the text: Intangibility:Unlike products, servi
The core elements of a service (as opposed to a product) according to the text: Intangibility: Unlike products, services are intangible or impalpable, they cannot be seen, held, or touched. Whereas products are palpable things, services are performances or experiences. The main problem that intangibility creates for services marketers is that they have nothing to show […]