Assignment 1. View the video “How to Sell A Product – Sell Anything to Anyone with the 4 P’s Method” by Clark Kegley/Refusing to Settle (7:32 mins).  https://www.youtube.com/watch?v=UCo3Z-y72Kg Explain in a paragraph (150 words) with detail for each of the 4 P's Explain the four-part formula called the Marketing Mix and how to apply it […]

The non profit is :  https://herresiliencycenter.org/ How to approach this assignment… Break down the title – case study – a detailed discussion of a specific nonprofit. Choose – any nonprofit or non-governmental organization that you would like to know more about. Maybe it is one we discussed in class, one near where you live, or […]

Submit a paper that is a review of the literature of academic/scholarly and professional knowledge/articles that are relevant to the specific topic selected (within the broader context of factors affecting passing along/sharing viral video advertising). An introduction that defines viral advertising; presentation of your specific topic for investigation; a justification for studying this topic–why it […]

Examine the executive summary.  Please re-write the executive summary using the example from the Victoria Business School from week 3 as your model.  In other words, read over the executive summary from the report in the document from the Victoria Business School.  Then rewrite the executive summary for the “Evening Shades” report in the format […]

  Week 6 Assignment – Part B: Developing Marketing Strategies Overview Using the same hypothetical company from  Part A: Marketing Plan Input, for this assignment, you will focus on  the company's branding strategy, primary and secondary target markets,  positioning statement, and consumer behavior. Note: You should make all assumptions needed for the completion of this […]

  Write a paper in which you: Describe the background of the industry and its customer base for which you are framing your argument. Prepare a sound argument that explained the major reasons you support the industry or the customer with strong supporting evidence. Justify your beliefs on whether it is possible for a company […]

 Choose  a product that has been on the market for a few years and describe how  the product has evolved throughout its lifecycle.  Describe the basic  product in the introductory stage of the lifecycle.  How did that product evolve in its growth phase – were new features added, for example?  When the product reached the […]

Social Media Brand Winner & Loser of the week: you can choose to present an article, ad, press release, etc. from any current publication or credible Internet source. There is something happening on social media every day, brands are launching new products, artists are releasing new music. Sometimes the ideas can be great and sometimes […]

   Review the “Marketing Excellence: Microsoft” case study uploaded. This is comprised of two parts; one part respond to questions, and the other to complete a case analysis. Part 1 Evaluate this case and respond to each of the following questions using both theory and practical managerial thinking. Evaluate Microsoft’s product and marketing evolution over […]

 Review the “Marketing Excellence: Disney” case study uploaded. Why do you believe that Disney has been so successful? What do they do to connect with their customers? Why do you believe they been able to accomplish this for so many years? Your journal entry must be at least 250 words in length. No references or […]