Once each learner has chosen their topic, they need to identify at least 2 recent (no earlier than 2005) articles that address the topic. Each learner is encouraged to identify both a research/scientific (academic) and a practitioner oriented article. The research/scientific (academic) article will assist in providing a comprehensive definition of the topic and a […]

A vertical marketing system (VMS) involves the key members of a distribution channelproducer, wholesaler, and retailerworking together as a unified group to meet consumer needs. The most common type of contractual vertical marketing system is a franchise organization. Visit the International Franchise Association (IFA) (Links to an external site.) and find a franchise that interests […]

The Final Paper will be titled An Integrated Marketing Strategy for ____. You will fill in the blank with an existing or a new brand name of your choice. The goal of the paper is to integrate theories and concepts from the textbook and readings into your own ideas to create specific marketing ideas to […]

The Final Paper will be titled An Integrated Marketing Strategy for ____. You will fill in the blank with an existing or a new brand name of your choice. The goal of the paper is to integrate theories and concepts from the textbook and readings into your own ideas to create specific marketing ideas to […]

The Final Paper will be titled An Integrated Marketing Strategy for ____. You will fill in the blank with an existing or a new brand name of your choice. The goal of the paper is to integrate theories and concepts from the textbook and readings into your own ideas to create specific marketing ideas to […]

The Final Paper will be titled An Integrated Marketing Strategy for ____. You will fill in the blank with an existing or a new brand name of your choice. The goal of the paper is to integrate theories and concepts from the textbook and readings into your own ideas to create specific marketing ideas to […]

The Final Paper will be titled An Integrated Marketing Strategy for ____. You will fill in the blank with an existing or a new brand name of your choice. The goal of the paper is to integrate theories and concepts from the textbook and readings into your own ideas to create specific marketing ideas to […]

The Final Paper will be titled An Integrated Marketing Strategy for ____. You will fill in the blank with an existing or a new brand name of your choice. The goal of the paper is to integrate theories and concepts from the textbook and readings into your own ideas to create specific marketing ideas to […]

You have been assigned the task as Marketing Manager to scan social media web sites and try to mitigate the negative consumer postings from a recent crisis. Explain how organizations use social media to communicate with their consumers through a crisis and evaluate how the negative comments were handled by the organizations. Assess a recommendation […]

You have been assigned the task as Marketing Manager to scan social media web sites and try to mitigate the negative consumer postings from a recent crisis. Explain how organizations use social media to communicate with their consumers through a crisis and evaluate how the negative comments were handled by the organizations. Assess a recommendation […]