Sound advertising practices include the “CAN elements” of connectedness, appropriateness and novelty that are important for a creative advertisement.
Sound advertising practices include the “CAN elements” of connectedness, appropriateness and novelty that are important for a creative advertisement. This means that the audience can relate to the advertisement on some level; the ad provides appropriate information for the consumer’s needs and all MARCOM communications are delivering the same consistent message; and the ad is […]