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Order Instructions
Create each part of your assignment within a Microsoft Word document that aligns the Deliverables outlined in the tabs below.
Each section of the Business Plan should be 500 words. If a section exceeds 500 words, review and edit that section to make it more focused and concise.
Each part should be completely integrated and presented in a logical order, written professionally, and free of spelling and grammar errors.
Your final Course Project must include a cover page and reference page formatted in APA Style.
Include supporting documentation in your Appendix (created in Part 3).
For your final submission, be sure your Business Plan includes corrections and advice received throughout the course from your professor.
The following resource materials provided in this course to be used in the development of your Course Project includes:
The textbook – Successful Business Plan: Secrets and Strategies™ by Rhonda Abrams.
Weekly lessons.
Sample plans in the Week 2 module.
Please utilize the DeVry library database and DeVry librarians to assist with your research.Course Project Part 2 (170 points, Due Week 5)
Outline
Section D: Target Market and Segmentation
Section E: Value Proposition and Competitive Analyze
Section F: Marketing Promotion and Pricing Strategy
References
Details
Section D: Target Market and Segmentation: (50 points)
Please review the Week 4 lesson for information related to Sections D, E, and F. Each section of your business plan should be about 500 words.
In this section, please describe your market and answer the following questions: Where is it? What are the unique features or dynamics of this market? What are the demographics and psychographics of your target customer?
Assume your plan works well; five years from now, you have a dozen locations and a successful website. How can you take your operations global? Research the top three countries where you would expand your business and write about how your products/services may need to change to adapt to each new market.
Section E: Value Proposition and Competitive Analyze (60 points)
In this section, please provide your business’s value proposition. Prove that if you make this investment, customers will buy what you are selling. What is your competitive edge?
Describe the competitive landscape. Who are the key competitors? What are their strengths and weaknesses?
Section F: Marketing Promotion and Pricing Strategy (50 points)
In this section, describe your communication plan. Describe the role, the strategy, and the execution of your total communications plan including: What is your message? What are your specific communication vehicles, such as advertising, literature, promotion, or the Internet? Show your budget by year and type of expense.
Describe your pricing strategy and specific prices for your product(s) or service(s). How did you arrive at these prices?
Paper/References (10 points)
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