Marketing Target Markets and Segmentation Presentation
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In this project, you will take on the role of an entrepreneur developing a marketing strategy for a new product to be introduced into a new market.
Compile a PowerPoint market strategy presentation directed at employees in your new start-up company. The presentation should address the following questions:
What is the hole in the market?
What value are you creating with this product?
Who is the target market?
What are your greatest risks and who are your closest competitors?
How would you differentiate your product to compete with these competitors?
Which of Michael Porter’s strategies, covered in Unit 2, will you use to market this product?
Why did you select this specific strategy, and why is it the most suitable one?
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