How Companies Built up Barriers to Imitation Discussion
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• Can you find examples of how companies built up barriers to imitation? Pick out specific examples from different industries and explain what these companies did. Were they successful in their attempts?
• Explain how the Internet can help a company to achieve a competitive advantage in the marketplace through (1) cost leadership and (2) differentiation. Illustrate each case through an actual example,
• Discuss what role a business and customers will play respectively in value creation
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