Buyer Discussion – What is a buyer persona

San Diego State University Buyer Discussion
What is a buyer persona?
Give an example of a product you love and what the Buyer Persona Profile may look like?
Why are they important to understand as you build your website, content, social media?
Great content, as a marketing asset, should be designed to solve buyer problems or answer questions and to show that you and your organization are smart and worth doing business with.
1. Give an example of a company that does this well. Why is this better than posting lots of promotional content about your business/product?
2. What are some of the key ways you can create a Buyer-Centric Website, from our chapter?
3. What is a whitepaper? How can it help a company be a thought leader?
Choose a website of a brand you love that you think is very buyer-centric.Explain,how they captivate you, how the content is compelling and refer to the “Tips for Creating a Buyer Centric Website” and other concepts from our chapter. Be sure you clearly call out some of the tips from our chapter.
Explain a company that you believe is a thought leader in an industry that interests you. How did you find out about them, why do you think they are a thought leader?
Choose a few of the below types of content, and how an organization can utilize them to be a thought leader. Refer to examples of companies that do this well.