Comparing what is planned versus what you recommend is an important part of case analysis
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Comparing what is planned versus what you recommend is an important part of case analysis. Do not
recommend what the firm actually plans, unless in-depth analysis of the situation reveals those strate-
gies to be best among all feasible alternatives. This exercise gives you experience conducting research
to determine what a firm is doing in 2018-2019 and should do in 2020-2021.
Instructions
Step 1:Go to the Coca-Cola corporate website and click on Press Center. Read through the most
recent ten press releases.
Step 2:Determine two strategies that Coca-Cola is actually pursuing. Give some pros and cons of
those two strategies in light of the guidelines presented in this chapter.
Step 3:Determine two strategies that Coca-Cola is not pursuing. Give some pros and cons of those
two strategies in light of the guidelines presented in this chapter.
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