St. George’s Multi-Service Facility for Seniors (SGMS) is a new entrant into the service delivery market for aging populations. The mission of SGMS is to provide quality services in a community where 60% of the demographic population is seniors. Although the market looks promising, SGMS will face many problems as a new business in the community. The facility must build its customer base first by targeting both primary and secondary market interests.
You are the chief marketing officer. Building a customer base by tracking marketing trends, gathering customer information, and connecting with both the primary and secondary interests are among your responsibilities.
For this assignment, respond to the following:
Discuss the terms marketing strategy and marketing segment as they relate to the aging population, and cite examples.
How do you go about choosing a specific market to serve the aging population? What role do demographics play in this?
What are the marketing trends? Why are they important in marketing, especially to the aging population?
As a new entrant in marketing to the aging population, why is it important for SGMS to conduct a SWOT analysis?
Submit your responses in the following format:
Introduction: SGMS mission
Brief statement about the need for services for the aging population
Summary of work done
Definition of the marketing strategy and the market segment
Discussion of the importance of demographics and choosing a target population
Noting the importance of tracking trends
Importance of conducting a SWOT analysis
Based on your findings and research, write an analysis of each item.
Your analysis should be a 3-page report with at least 5 references in APA format.
Submitting your assignment in APA format means, at a minimum, you will need the following:
Title page: Remember the running head. The title should be in all capitals.
Length: 3 pages minimum
Abstract: This is a summary of your paper, not an introduction. Begin writing in third person.
Body: This begins on the page following the title page and abstract page and must be double-spaced (be careful not to triple- or quadruple-space between paragraphs). The typeface should be 12-pt. Times Roman or 12-pt. Courier in regular black type. Do not use color, bold type, or italics, except as required for APA-level headings and references. The deliverable length of the body of your paper for this assignment is 3 pages. In-body academic citations to support your decisions and analysis are required. A variety of academic sources is encouraged.
Reference page: References that align with your in-body academic sources are listed on the final page of your paper. The references must be in APA format using appropriate spacing, hanging indent, italics, and uppercase and lowercase usage as appropriate for the type of resource used. Remember, the Reference page is not a bibliography but a further listing of the abbreviated in-body citations used in the paper. Every referenced item must have a corresponding in-body citation.
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