Critically reflect on key opportunities and challenges leaders face in leading complexorganisations through digital disruption
Assessment Brief
This module is assessed through one graded element. You must achieve at least 50% to pass this module. By completing this assessment, you will the following learning outcomes (LOs):
LO1: Critically reflect on key opportunities and challenges leaders face in leading complexorganisations through digital disruption
LO2: Understand how to sense changes, make informed decisions and adjust quickly inhighly disruptive times
LO3: Critically evaluate the significance of human factors and technologies to leadtransformation and create a digital-ready and innovative culture
LO4: Critically reflect on the mechanisms required to build teams and influence networksin complex and interconnected digital organisations
Assessment Scenario
For this assignment, you will be acting as the new Chief Information Officer (CIO) for ONE of theorganisations below. The board of directors have tasked you to produce a new “DigitalTransformation Report” proposal designed to evaluate and recommend changes that theorganisation must implement by means to retain its competitiveness in a market vastly influenced by technology.
Select ONLY 1 for your report
Organisation Description
The first Islamic bank in Pakistan that
commenced operations in 2002.
Multinational automotive manufacturing
company.
Entertainment subscription based
streaming service.
Multinational corporation that designs and
manufactures shoes, clothing, and
accessories.
Requirements: mentioned in question
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MSc Management MSc Management with (Project Management, Data Analytics, Digital Marketing) Leading through Digital Disruption Coursework Assessment Brief Submission mode: Turnitin online access
1. General Assessment Guidance • Your summative assessment for this module is made up of this 1 submission which accounts for 100% of the marks • Please note late submissions will not be marked. • You are required to submit all elements of your assessment via Turnitin online access. Only submissions made via the specified mode will be accepted and hard copies or any other digital form of submissions (like via email or pen drive etc.) will not be accepted. • For coursework, the submission word limit is 2,500 words. You must comply with the word count guidelines. You may submit LESS than 2,500 words but not more. Word Count guidelines can be found on your programme home page and the coursework submission page. • Do not put your name or contact details anywhere on your submission. You should only put your student registration number (SRN) which will ensure your submission is recognised in the marking process. • A total of 100 marks are available for this module assessment, and you are required to achieve minimum 50% to pass this module. • You are required to use only Harvard Referencing System in your submission. Any content which is already published by other author(s) and is not referenced will be considered as a case of plagiarism. You can find further information on Harvard Referencing in the online library on the VLE. You can use the following link to access this information: http://bpp.libguides.com/Home/StudySupport • BPP University has a strict policy regarding authenticity of assessments. In proven instances of plagiarism or collusion, severe punishment will be imposed on offenders. You are advised to read the rules and regulations regarding plagiarism and collusion in the GARs and MOPP which are available on VLE in the Academic registry section. • You should include a completed copy of the Assignment Cover sheet. Any submission without this completed Assignment Cover sheet may be considered invalid and not marked.
2. Assessment Brief This module is assessed through one graded element. You must achieve at least 50% to pass this module. By completing this assessment, you will the following learning outcomes (LOs): • LO1: Critically reflect on key opportunities and challenges leaders face in leading complex organisations through digital disruption • LO2: Understand how to sense changes, make informed decisions and adjust quickly in highly disruptive times • LO3: Critically evaluate the significance of human factors and technologies to lead transformation and create a digital-ready and innovative culture • LO4: Critically reflect on the mechanisms required to build teams and influence networks in complex and interconnected digital organisations Assessment Scenario For this assignment, you will be acting as the new Chief Information Officer (CIO) for ONE of the organisations below. The board of directors have tasked you to produce a new “Digital Transformation Report” proposal designed to evaluate and recommend changes that the organisation must implement by means to retain its competitiveness in a market vastly influenced by technology. Select ONLY 1 for your report Organisation Description The first Islamic bank in Pakistan that commenced operations in 2002. Multinational automotive manufacturing company. Entertainment subscription based streaming service. Multinational corporation that designs and manufactures shoes, clothing, and accessories.
Task 1: Change Analysis and Opportunities (20% weighting, LO1) • Prepare a clear introduction of your chosen organisation (e.g. the size of the organisation, its core products and services, and the industry it operates). • Identify and critically evaluate 3 areas of the organisation that are being impacted by digital disruption. • Finally provide key opportunities that the CIO can take in order to successfully digitally transform the organisation. Task 2: Digital Business Agility (30% weighting, LO2) By leveraging on the model developed by the Global Center for Digital Business Transformation (2018), advise your organisation on which initiatives and digital technologies can be used by your chosen company to gain Digital Business Agility. For each component of the Digital Business Agility Model (i.e., hyperawareness, make informed decisions and execute fast), you need to provide a proposal on how your organisation will be implementing new technology trends (e.g., Machine learning, Internet of Things, Artificial Intelligence, Virtual/Augmented Reality) in order to detect change and adjust their business model to meet future market need. Task 3: Creating a Digital Ready Culture (25% weighting, LO3) For this task, you must recommend innovative approach on how your chosen organisation should install a digital-ready culture to support digital transformation. Specifically, for this task, you need to advise on how your organisation can create a digital-ready culture by: 1. Putting customers first 2. Creating a collaborative culture 3. Instilling a culture of innovation 4. Becoming a digital-champion
N.B: your arguments must be critical with the support of academic literatures and real case examples. Task 4: Developing Digital Leadership (15% weighting, LO4) By using the Goleman’s leadership styles, advise which Goleman’s style leaders within your organisation need to develop to support its digital transformation. Your arguments need to be supported by academic literature. Once you have identified the leadership style that will help your organisation to successfully digitally transform, advise your organisation on approaches and techniques that can be used to develop this leadership style in its leaders (e.g., Grow Model). Structure and References (10%) • Structure is in line with the given instructions • Give a professional appearance with consistent formatting • Spelling and grammar are correct • Each page has a page number in the Footer • Any tables or figures are correctly labelled • Tables and figures do not cross boundaries, unless necessary • Properly cite your sources in the text and in the list of references • Use Harvard style for referencing and in-text citations (see referencing guides and https://bpp.libguides.com/Home/StudySupport)
3. Marking Guide The assignment is marked out of 100 and counts towards 100% of your module mark. The following table shows the tasks, marks and marking rubric: Assignment Task Fail (0-39%) Low Fail (40-49%) Pass (50-59%) Merit (60-69%) Distinction (70-100%) Task 1: Change Analysis and Opportunities (20% weighting, LO1) Guidelines • Prepare a clear introduction of your chosen organisation (e.g. the size of the organisation, its core products and services, and the industry it operates). • Identify and critically evaluate 3 areas of the organisation that are being impacted by digital disruption. • Finally provide key opportunities that the CIO can take in order to successfully digitally transform the organisation. Weak and often implicit knowledge of digital innovations with inadequate appreciation of the wider digital transformation discipline. Weak critical evaluation of the impact of digital disruption threats and opportunities. Limited appreciation of a basic wider field with clarity and precision to the thoughts and practices related digital disruption challenges. Limited identification of a range of internal and external threats and digital transformation need. Limited identification and discussion of clear digital transformation opportunities. Satisfactory knowledge and identification of a range of internal and external threats and digital transformation need. Satisfactory academic/intellectual skills. Wholly original work with good reflection and solid, well-reasoned digital transformation opportunities. Good knowledge and application of current and emerging thoughts on digital disruption threats and opportunities. Good knowledge base, exploring and analysing internal and external threats and digital transformation need. Excellent knowledge and detailed usage of recent emerging thought at the forefront of the discipline and/or practices of digital disruption threats and opportunities. Excellent knowledge base, exploring and analysing internal and external threats and digital transformation need. Able to employ critical analysis on some of the most recent digital initiatives run by different companies.
Task 2: Digital Business Agility (30% weighting, LO2) Guidelines: • Advice on initiatives and digital technologies to gain each component of the Business Digital Agility o Hyperawareness o Make Informed Decisions o Execute Fast • Example of digital technologies: Machine learning, Internet of Things, Artificial Intelligence, Virtual/Augmented Reality • For a high mark, you have to bring really case examples to support your arguments Weak often implicit knowledge use of a wide range of personal research. Lack of theory and applications of the digital technologies. Weak critical evaluation for key digital technologies e.g.: Machine learning, Internet of Things, Artificial Intelligence, Virtual/Augmented Reality y etc.. Largely descriptive and lack of reasoned judgements. Limited knowledge and applications of most digital technologies. Limited critical evaluation for key digital technologies e.g. : Machine learning, Internet of Things, Artificial Intelligence, Virtual/Augmented Reality Limited application of theories with some reasoned judgements. Satisfactory knowledge and substantial research and evidence of an innovative use of a wide range of digital technologies with clear and consistent conceptual evaluation and application to the digital agility model. Satisfactory critical evaluation with solid and reasoned judgements. Good knowledge and evidence of an innovative or original use of extensive personal research which has been thoroughly evaluated and applied to the digital agility model. Good knowledge base, exploring and analysing the discipline, its theory and ethical issues with considerable originality and autonomy. Student shows good level of critical discussion and apply the concept to the chosen company. Excellent knowledge and evidence of an innovative or original use of extensive personal research which has been thoroughly critically evaluated both conceptually and methodologically. Good knowledge base, exploring and analysing the discipline, its theory and ethical issues with considerable originality and autonomy. Student shows excellent critical discussion and apply the concept to the chosen company. Arguments are supported with academic literature and real case examples.
Task 3: Creating a Digital Ready Culture (25% weighting, LO3) Guidelines: • You must recommend innovative approach on how your chosen organisation should install a digital-ready culture to support digital transformation. • Student were introduced to the concept digital-ready culture by Think with Google (2017) and can use those elements below. However, any other relevant response is still valid: o Putting customers first o Creating a collaborative culture o Instilling a culture of innovation o Becoming a digital-champion • To gain high marks your replies must be critically justified with the support of academic literatures and/or real case examples Weak evidence of research and use of appropriate sources. Weak knowledge and applications of the digital-ready culture model. Largely descriptive and lack of reasoned judgements. Limited evidence of considerable research and limited use of a range of appropriate sources. Limited knowledge and applications of the digital-ready culture model. Limited application of theories with some reasoned judgements. Satisfactory and substantial research and evidence of a range of appropriate sources. Satisfactory knowledge base; explores and explicitly analyse the digital-ready model with clear and consistent conceptual evaluation of collaborative technologies. Satisfactory critical evaluation with solid and reasoned judgements. Good and extensive research and evidence of a wide range of appropriate sources. Good knowledge base, exploring and analysing the digital-ready model, its discipline, its theory and benefits of collaborative technologies. Good critical evaluation with strong, well-reasoned judgements. Excellent evidence of an innovative or original use of extensive personal research which has been thoroughly critically evaluated both conceptually and methodologically. Student shows excellent critical analysis of the digital-ready culture model, its discipline, theory, and apply collaborative platforms concept to the chosen company. Excellent critical evaluation with outstanding, well-reasoned judgements. Arguments are supported with academic literature and real case examples.
Task 4: Developing Digital Leadership (15% weighting, LO4) Guidelines: • By using the Goleman’s leadership styles, advice which Goleman’s style leaders within your organisation need to develop to support its digital transformation. • Once you have identified the leadership style that will help your organisation to successfully digitally transform, advice your organisation about approaches and techniques that can be used to develop this leadership style in its leaders (e.g., Grow Model). • Arguments have to be supported by academic literature. Weak and often implicit knowledge base with some omissions and/or lack of theory of digital leadership skills. Weak and growing consistent awareness of personal responsibility and professional digital leadership concepts. Limited knowledge base; Some appreciation of the basic wider field of digital leadership skills with clarity and precision to the thoughts and practices related to the required discipline indicated. Limited awareness of personal responsibility and professional digital leadership skills. Satisfactory appreciation of and explicit links to a wider field of digital leadership skills. Emerging application of thoughts and practices at the forefront of the discipline. Satisfactory awareness and demonstration of the Goleman’s leadership styles. Good and clear understanding of, and explicit links to digital leadership skills, some aspects of a wider field. Application of current and emerging thoughts and practices from the discipline. Good awareness and demonstration of personal responsibility and professional digital leadership skills. Meaningful critical analysis of the Goleman’s leadership styles. Thorough and deep knowledge and understanding of the topic and explicit evidence of the wider contexts of the digital leadership skills with coherence and the ability to synthesise appropriate principles by reference to appropriate primary sources. Excellent and detailed usage of recent emerging thought at the forefront of the discipline and/or practices from a range of appropriate sources. Excellent awareness and demonstration of personal responsibility and professional the Goleman’s leadership styles. Deep and meaningful critical analysis of professional digital
leadership skills and practice. Structure and References (10%) Guidelines: • Structure is in line with the given structure • Give a professional appearance with consistent formatting • Spelling and grammar are correct • Each page has page number in the Footer • Any tables or figures are correctly labelled • Tables and figures do not cross boundaries, unless necessary • Properly cite your sources in the text and in the list of references • Use Harvard style for referencing and in-body citations (see referencing guides and tools here: https://bpp.libguides.com/Home/StudySupport ) Weak references with errors or inconsistencies. Inadequate structure and expression. Weak communication skills adapted to some degree to different situations and audiences, lack of professionalism. Limited appropriate references with minor errors. Limited structure and expression. Limited communication skills adapted a range of situations and audiences with some degree of professionalism. Satisfactory with full and appropriate references. Satisfactory structured layout and mainly accurate expression. Satisfactory communication skills adapted to a wide range of situations and audiences to an adequate professional standard. Good with precise, full and appropriate references. Well-structured layout and professional and accurate expression. Good communication skills adapted to suit all situations and audiences to a near-professional standard. Excellent with precise, full and appropriate references. Outstanding structured layout and professional and accurate expression. Excellent communication skills adapted to suit all situations and audiences to a professional standard.
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