Retail Activation Pitch Deck & speaker note (Group)

We want you to be creative and compelling with your presentation!

Present the information from your written report in a concise, yet informative method. The audience is the same as the report: CEO, Executive Board and investors. People have short attention spans, and this is especially true in corporate situations. If they are not listening to your verbal pitch, then there needs to be a strong visual presentation that can be referred to. 

? Your presentation is due for quick review by 9am EST, but will be presented live in the final class on May 12.

Presentation Formatting:

When creating the deck, make sure that the template you are working with has a strong branding resemblance to the brand. Also, make sure that the presentation includes the following:

Cover page including company logo and title of document

Contents page with corresponding page numbers

Each page numbered

Conclusion page – summarize the top-line projected results 

Endnotes or Footnotes (on each slide)

Think deeply about your presentation and ensure that all of the important details that your specific audience cares about are addressed in the visuals. You have done the research and supported your arguments in the Written Report. Therefore, in the presentation component you should clearly articulate your clear point-of-view and ideas. This is your opportunity to talk through your creative ideas and sell your strategy! You are strongly encouraged to have a few “dry runs” of your pre-recorded presentation prior to recording.

You are welcome to create the presentation with whatever software you choose. However, please ensure that you upload your presentation as a PDF (to ensure that your design/formatting choices are preserved)

1. Guidelines:
2. Be creative – think outside the box
3. Don’t “borrow or mirror” from another brand
4. Build a pop-up that supports a revenue model
5. Maintain customer engagement

This should be a “pitch format”, similar to the approach in your Entrepreneurship Course

Tools to build out creative concepts:

Window’s Ware

Canva

Pinterest

Adobe Creative Cloud