Topic: Marketing Current Events Discussion

Topic: Marketing Current Events Discussion

This Discussion focuses on mass communications, advertising, sales promotions, and public relations. Select one article that applies to mass communications, advertising, sales promotions, or public relations. Compose a short summary (300–500 words) explaining why and how this article is relevant to your unit’s materials. Keep in mind, when responding to each unit’s Article Review Discussion, your opinion is highly valued; however, the ability to integrate concepts and theories to support your ideas is also critical. This is true, not just in this class but during your business career.

Knowing what to do and how to do it is a valued skill in business, but knowing what to do and how to do it in every situation is the key to success. It is always important to apply theory to support your opinions! The better able you are to apply BOTH logic and theory — the better able you are to transfer your learning into practical application regardless of the task, project, or job.

Post your summary and reference information.

Review other postings and compare and contrast your thoughts. What did you learn? What was your key takeaway? What other concepts or theories might be applicable?

Note: Do not copy and post any article as this conflicts with copyright protection; only submit the link/reference information.