Select a marketing article related to their proposed career field (being a college coach or athletic director) must be from either academic journal Journal of Sports Marketing, Journal of Consumer Research, or Journal of Marketing Research.

Select a marketing article related to their proposed career field (being a college coach or athletic director) must be from either academic journal Journal of Sports Marketing, Journal of Consumer Research, or Journal of Marketing Research. Critiques should be no more than two pages (typed, single spaced), and should be examined from the perspective of sport, health, and/or leisure marketing. Do not just reiterate what the article has stated. Describe the value of the article to the student’s area of interest and critique the worth of the article to the marketing of the sport, health or leisure activity involved. Let me repeat this. Your article critique should be only about ten to twenty percent summary and about eighty to ninety percent discussion of how it applies to your chosen field.