Develop a marketing plan.
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Course Objective
This assessment addresses the following course objective(s):
Develop a marketing plan.
Instructions
- The final project for this course will be developing a marketing plan for a New Product Development (NPD) idea. Throughout this course, you will be learning about the various parts the comprise a marketing plan. Your final deliverable for this class will be a strategic marketing analysis and plan.
The final plan should illustrate the following points:
Consumer problem to be solved/gains to be provided
Nature of the proposed solution
Positioning statement
- Details on a target market and market segmentation
Market analysis
- SWOT analysis
- Details on competing products or services
Discussions on differentiation from competition
- discussion on market trends based on research
- New product development process summary
Details on the process used to develop this hypothetical product
- Discussion on how concept/product could be tested
- Marketing strategy
- Provide an overview of the planned marketing and advertising strategy
- Provide more specific details and discussions on one of the following:
- Integrated marketing communication plan
Logistics and distribution to include reverse logistics
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