brand and marketing in Creative cultural management company analysis report
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Essay1: Student needs to incorporate branding theories and produce a critical analysis of one single brand. Only choose ONE brand for this assessment. (8 days)
The chosen brand may operate globally, regionally or nationally. In making your choice, you should ensure that sufficient material is available from secondary sources such as the Financial Times, MINTEL, Keynote and Euromonitor.
Please note: this assignment is based on available secondary data only. Any direct and personal contact with your chosen brand is strictly forbidden.
Need to choose a CCl-related brand only for this report
Brands that CANNOT be used
Alibaba
Amazon
BTS
Burger King
Domino’s Pizza
Gagosian Gallery
Gentle Monster
Globe Theatre (London)
Huawei
Hyundai
Ikea
Lego
Leo Burnett
Netflix
Nintendo
Pihanna
Tate Modern
The Body Shop
Toyota
Uber
Xiaomi
XL Recordings
YouTube
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