Marketing Question
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Get it written →Chapter 6 Assignment Using Electronic tools to Analyze qualitative data Active Learning: Conduct a word cloud to understand customers’ perceptions of a brand. Find a website that has reviews of products, such as TripAdvisor, Amazon, or Yelp. Select a brand that has at least 10 customer reviews. Copy and paste those reviews into a word cloud generator (one can be found at https://www.jasondavies.com/wordcloud). What insight can you gain into customers’ perceptions of the brand from the word cloud its reviews generate? Please submit your word cloud picture and your analysis.
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