Airbnb: Micro,Branding, sales(promotion),product/service and value proposition
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required to assess the chosen business using all sources that will include (but not limited to) the companys website, customer reviews, and other promotional collateral.[ SOURCES TO USE ON THE WORD DOC] 2.Using tables, undertake MACRO analysis of your chosen business [AIRBNB]. analyze the segmentation and selected target market(s), differentiation and positioning, value proposition, and the product/service and its branding.
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