Wk 3 Team Assignment: Goals/Objectives and Marketing Strateg
Wk 3 Team Assignment: Goals/Objectives and Marketing StrategyReview the Marketing Plan Template and the Case Study as a team.Write a minimum of 1 pages for the Goals/Objectives and Marketing Strategy portions for your Marketing Plan to address the situation in the case study.Cite at least 1 reputable references to support your assignment (e.g., trade or industry publications, government or agency websites, scholarly works, or other sources of similar quality).For the marketing plan just complete as stated below: Goal/Objectives Goal focusPerformance benchmarksMarket objectives Marketing Strategy Target marketTarget customersCompanyCollaboratorsCompetitorsValue PropositionCustomer valueCollaborator valueCompany value
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