Why is branding one of the most important concepts for sport

Why is branding one of the most important concepts for sports marketers?Describe how the branding process would be used for a newly formed team in the National Basketball Association or Major League Soccer.Directions: All students are expected to participate in discussion by answering questions, and engaging other participants in an exchange of ideas. All students are expected to enter into some portion of a given week’s discussion; failure to engage in some portion of a discussion will be graded as non-participation. Students need to follow the steps below to complete their class discussion.First, students are expected to answer to the questions by Friday midnight. Responses to each question must be at least 200 words not including references.Second, students need to make three comments to other classmates’ answers within 48 hours (e.g., Sunday midnight). Comments to each classmate must be at least 100 words not including references.Comments made after the deadlines will NOT receive credit.