Marketing Discussion
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Going to market and working through the process of logistics and retailing requires some very important decisions about your packaging. A package serves many functions, including presenting your brands image, protecting the product, providing special functionality and added value, carrying your advertising message, allowing special promotions, and aiding in visibility. Grab a product off your pantry shelf. Tell us the name of the manufacturer and the product. Describe the packaging. What functions does the package provide? Can you think of things the manufacturer might do to get more marketing use out of the packaging?
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