Kelly Mattison, a Computer Science college graduate, and Li Huang, an Interior Design college graduate, began Green Life Furniture together eleven years ago, selling customized office furniture to businesses. Today, owners Kelly Mattison and Li Huang are excited about introducing a new home-use office furniture product line. They want to complete their marketing plan, but […]

A high unemployment rate in any economy is a symptom of dysfunctionality in the economy. People need income to be able to consume, and consumption leads to production and production leads to a higher demand for labor (employment), so unemployment is a crucial macroeconomic issue that confronts all modern economies. A lower unemployment rate, however, […]

As noted, in this course, you’ll go beyond textbooks and tackle the challenges today’s marketing professionals face. Over the last few weeks, you dove into a high-impact assignment: dissecting the marketing missteps behind the failure of Disney’s Galactic Starcruiser. This was your chance to sharpen your analytical skills and turn lessons from a high-profile flop […]

In the lesson, we have discussed the Responsibility Assignment Matrix, specifically the RACI matrix. Why do you think we need such a project document? Could you argue its utility? Comment to at least two of your colleagues’ answers: why would you agree or not with their arguments. Review the Discussion Guidelines and rubric for specific […]

Scenario: You are a consultant in a cybersecurity firm. One day a small retail business owner arrives at your office for her appointment. The owner purchases classic t-shirts found in thrift stores, yard sales, and estate sales which she then upcycles into new products. The owner has rented a brick-and-mortar space in a suburban area […]