After reading the Final Word in The Starbucks Experience, consider that this text indicates that “Leadership, the framework – be welcoming, be genuine, be considerate, be knowledgeable, and be involved” is critical to creating the Starbucks Experience of everyone who comes in contact with the company. How do these concepts apply within an educational setting?

Throughout this course, you have examined the persuasive psychology of different forms of advertising and marketing. You have studied theories and factors that influence how people process information, are persuaded to respond to a message, and make decisions about purchases or donations. You have also explored related topics, such as factors that give a speaker […]

Bring to mind pictures of sad puppy eyes and scrawny cats in dirty cages. Or think of images of impoverished children and messages about how a small gift can make a huge difference in their lives. Or recall public service announcements that feature frightening images of the effects of drug use and smoking. Consider how […]

In previous weeks, you have examined how cognitive connections influence your ability to be persuaded. This week your focus will be exclusively on the affective, or emotional, component of your attitudes as they inform your behavior. Two of the emotions that you will consider are how guilt and fear influence people’s actions. Some persuaders are […]

In our busy world of constant communication, where we are bombarded by information and messages and needs, how do you cut through that noise to get people’s attention? How do you influence people to watch and listen to what you have to say, even if the topic is not one they have thought about before? […]