This milestone examines the reaction by the organization to the event or incident. Both societal pressures and the law impact how organizations proceed following an incident. I

SPT 510 Final Project Milestone Three Guidelines and Rubric Overview: This milestone examines the reaction by the organization to the event or incident. Both societal pressures and the law impact how organizations proceed following an incident. Individuals involved, as well as those observing, critique the responses of an organization subjectively, but all have recommendations for how to deal with a future incident, and this milestone is asking for those recommendations. This milestone is critical in preparing you to complete the Press Release portion of your final project, which will be submitted in Module Nine. Prompt: Submit a draft of the Organization’s Response portion of your final project. This draft should include an analysis of how the organization responded, including their response to societal pressure, how effective the response was, what laws and/or policies (both internal and external) impacted the organization’s response, and recommendations for how the organization may prepare to minimize future incidents. Specifically, the following critical elements must be addressed:

IV. Organization’s Response Next, you will examine how the organization reacted to the event or incident and evaluate the success of the response. This information will inform your press release. Therefore, you need to:

A.

Explain how the sport organization responded to societal pressure and expectations of the surrounding society related to the event or incident. B. Evaluate the effectiveness of the sport organization’s response to the event or incident. Provide evidence to support your response. C. Determine the specific laws and/or policies (both internal and external) that impacted how the sport organization approached resolving the

selected event or incident. Provide examples to support your response. D. Formulate recommendations for how the sport organization can prepare itself internally to avoid future incidents or for when society shifts its

expectations of the organization.

Rubric Guidelines for Submission: Your draft of the Organization’s Response portion must be 1 to 2 pages in length and must be written in APA format. Use double spacing, 12-point Times New Roman font, and one-inch margins. Please note that the grading rubric for the draft submission of the Organization’s Response section of your final project is not identical to that of the Final Project Rubric. The Final Project Rubric will include an additional “Exemplary” category that provides guidance as to how you can go above and beyond “Proficient” in your final submission.

Critical Elements Proficient (100%) Needs Improvement (85%) Not Evident (0%) Value

Organization’s Response: Societal Pressure

Explains how the sport organization responded to societal pressure and expectations of the surrounding society related to the event or incident

Explains how the sport organization responded to societal pressure and expectations of the surrounding society related to the event or incident, but explanation is cursory or contains inaccuracies

Does not explain how the sport organization responded to societal pressure and expectations of the surrounding society related to the event or incident

20

Organization’s Response: Response

Evaluates the effectiveness of the sport organization’s response to the event or incident and provides evidence to support response

Evaluates the effectiveness of the sport organization’s response to the event or incident, but evaluation is cursory, contains inaccuracies, or is not supported with evidence

Does not evaluate the effectiveness of the sport organization’s response to the event or incident

20

Organization’s Response: Laws and/or Policies

Determines the specific laws and/or policies that impacted how the sport organization approached resolving the selected event or incident, supporting response with specific examples

Determines the specific laws and/or policies that impacted how the sport organization approached resolving the selected event or incident, but determinations contain inaccuracies or response is not supported with specific examples

Does not determine the specific laws and/or policies that impacted how the sport organization approached resolving the selected event or incident

30

Organization’s Response: Recommendations

Formulates recommendations for how the sport organization can prepare itself internally to avoid future incidents, or for when society shifts its expectations of the organization

Formulates recommendations for how the sport organization can prepare itself internally to avoid future incidents, or for when society shifts its expectations of the organization, but recommendations are cursory or illogical

Does not formulate recommendations for how the sport organization can prepare itself internally to avoid future incidents, or for when society shifts its expectations of the organization

20

Articulation of Response Submission has no major errors related to citations, grammar, spelling, syntax, or organization

Submission has major errors related to citations, grammar, spelling, syntax, or organization that negatively impact readability and articulation of main ideas

Submission has critical errors related to citations, grammar, spelling, syntax, or organization that prevent understanding of ideas

10

Total 100%

SPT 510 Final Project Guidelines and Rubric

Overview The final project for this course is the creation of a report and press release. In this course, you will have the opportunity to analyze the role of sport in our society and vice versa. As a result, it is important to understand the social issues that can impact the development of sport organizations, the events sponsored by organizations, and the occurrences that involve sport organizations. As society continues to put more stock into sport organizations for entertainment, role models, and their economic contributions, the tide quickly turns when an event or incident besmirches the organization’s reputation. The immediate demand for a response and resolution due to societal pressure puts sport organizations in a challenging position to devise a solution that not only appeases the internal and external stakeholders, but also takes into consideration any and all potential economic, sociocultural, and political factors. Through researching and analyzing a particular event or occurrence involving a sport organization of your choice, you will learn how society’s perceptions impact sport organizations and how organizations respond to the various types of issues relevant in our society. For the final project, you will select a sport organization that has encountered an event or incident that impacted society’s perception of them from a provided list. Working as a consultant and from the organization’s perspective, you will investigate the issue, detail how the organization went about resolving it, and discuss the societal impact of the event. Most importantly, you will be required to analyze the surrounding society’s response and subsequent perception of the organization in how the event was handled. Finally, you will write a press release to external stakeholders, where you will explain the rationale behind the organization’s response and explain how potential events or incidents will be addressed. Choose one of the following sport organizations and events. If you wish to use an event not listed, please contact your instructor for approval.

Organization Individual(s) Allegation Year

Boston College Basketball team Point shaving 1978–79

Boston Marathon Rosie Ruiz Cheating 1980

Southern Methodist University Various boosters NCAA death penalty 1986

Major League Baseball Pete Rose Gambling 1989

Olympic ice skating Tonya Harding Assault for hire 1994

National Basketball Association Pacers and Pistons Brawl: “Malice at the Palace” 2004

Duke University lacrosse team Crystal Mangum Rape 2006

New England Patriots Bill Belichick Videotaping opposing team signals 2007

Louisiana State University Pokey Chatman Inappropriate sexual conduct 2007

BALCO (Bay Area Laboratory Co-Operative) Marion Jones Doping 2007

BALCO (Bay Area Laboratory Co-Operative) Barry Bonds Obstruction of justice 2011

Pennsylvania State University Jerry Sandusky Child sex abuse 2011

University of Miami Athletics Nevin Shapiro Provided improper benefits 2011

New Orleans Saints Gregg Williams Bounties paid to players 2012

United States Anti-Doping Agency Lance Armstrong Doping 2012

Biogenesis Alex Rodriguez Performance-enhancing drugs (PED) 2013

Biogenesis Ryan Braun Performance-enhancing drugs (PED) 2013

Women's National Basketball Association Brittney Griner and Glory Johnson Domestic violence 2015

U.S. Women's National Soccer Team Hope Solo Domestic violence 2015

National Football League Ray Rice Domestic violence 2015

The project is divided into three milestones, which will be submitted at various points throughout the course to scaffold learning and ensure quality final submissions. These milestones will be submitted in Modules Two, Four, and Six. The final submission is due in Module Nine. In this assignment you will demonstrate your mastery of the following course outcomes:



Evaluate how effectively sport organizations respond to society’s varied and changing expectations

 Examine events or incidents that create challenges for sport organizations for their economic and societal impact

 Analyze sport organizations for how they are perceived by and influence society

 Apply best practices for addressing external stakeholders about challenging events to sport organizations

 Analyze how sport organizations impact legal and public policy and politics in society

Prompt For this assessment, you will choose a college or professional sport organization from the list above and assume the role of a consultant within the organization. You have been tasked with investigating an issue that occurred and had a notable impact on the surrounding society’s perception of the organization. You will describe the issue and discuss how the organization responded, as well as how the issue altered society’s perception of the organization. This assessment will also require you to illustrate the issue’s political, economic, sociocultural, and legal impact on society. Finally, you will compose a press release to external stakeholders to explain management’s response and the rationale behind it. Specifically, the following critical elements must be addressed:

I. Overview A.

Select a sport organization and summarize the event or incident and its effects. B. Describe the specific challenges this event or incident presented to the organization.

II. Societal Perception In this section, you will analyze how the organization you selected is viewed by the surrounding society in which the event or incident took place. Specifically, you need to:

A.

Explain how the surrounding society values the sport organization and views its purpose. You might consider discussing the organization’s ongoing economic and sociocultural influence.

B. Determine how the event or incident reinforced stereotypes or cultural norms the organization has perpetuated.

III. Impact Within this section, you will investigate the impact the event or incident has had on the surrounding society. In doing so, you will need to:

A.

Evaluate the economic impact the selected sport organization has had on the surrounding society. Provide examples to support your response. B. Describe the different factors that determined the economic impact of the event or incident. C. Describe the different factors that determined the sociocultural impact of the event or incident. D. Summarize the changes the organization has made following the event or incident that have impacted society. E. Summarize the roles public policy and the law play within the sport organization and the selected event. F. Analyze the impact of your organization in bringing about cultural and political change as a result of the event or incident. G. Analyze the surrounding society’s response to the positive and negative effects of the event or incident. Provide examples to illustrate your

response. H. Describe how the surrounding society’s perception of the organization changed as a result of the event or incident.

IV. Organization’s Response

Next, you will examine how the organization reacted to the event or incident and evaluate the success of the response. This information will inform your press release. Therefore, you need to:

A.

Explain how the sport organization responded to societal pressure and expectations of the surrounding society related to the event or incident. B. Evaluate the effectiveness of the sport organization’s response to the event or incident. Provide evidence to support your response. C. Determine the specific laws and/or policies (both internal and external) that impacted how the sport organization approached resolving the

selected event or incident. Provide examples to support your response. D. Formulate recommendations for how the sport organization can prepare itself internally to avoid future incidents or for when society shifts its

expectations of the organization.

V. Press Release Finally, using this worksheet, you will write a press release to explain the sport organization’s response to the event or incident to external stakeholders. Utilizing best practices, compose a press release where you:

A.

Provide a brief overview of the incident, stating only the necessary and appropriate facts that you would release to the public. B. Describe the response to the event or incident and how it was addressed by management. C. Explain how future events or incidents can and will be addressed based on the organization’s response to this situation.

Milestones Milestone One: Draft of Overview and Societal Perception In Module Two, you will submit a 3- to 4-page draft of the Overview and Societal Perception portions of the report. Address all critical elements from Section I and II above in this draft. Select and summarize an event or incident and describe the challenges the sport organization faces. Your analysis should be written from the perspective of the society with which the sport organization is affiliated. This means that you are answering both questions A and B in Section II above as if you were a member of the society surrounding the sport organization. This milestone is graded with the Milestone One Rubric. Milestone Two: Examine the Impact In Module Four, you will submit a 2- to 3-page draft of the Impact portion of the report. Address all critical elements from Section III above. This milestone pertains to how the event or incident has impacted the society surrounding the sport organization. The focal points of this milestone relate to the varying factors that contribute to any changes that have occurred to the surrounding society. Review the questions within Section III above that pertain to varying aspects of how the event or incident impacted the society of your organization. This milestone is graded with the Milestone Two Rubric. Milestone Three: Compose the Organization’s Response In Module Six, you will submit a 1- to 2-page draft of the Organization’s Response portion of the report. Address all critical elements from Section IV above. Critically analyze how the sport organization responded to the incident or event. Evaluate whether or not the organization’s response was successful. This milestone is graded with the Milestone Three Rubric. Final Submission: Report and Press Release In Module Nine, you will submit your report and press release. It should be a complete, polished artifact containing all of the critical elements of the final project. The report should reflect the incorporation of feedback gained on each milestone submitted throughout the course. Create the section V: Press Release using this worksheet. The final submission will be graded using the Final Project Rubric (below).

Deliverables

Milestone Deliverable Module Due Grading

One Draft of Overview and Societal Perception Two Graded separately; Milestone One Rubric

Two Examine the Impact Four Graded separately; Milestone Two Rubric

Three

Compose the Organization’s Response Six Graded separately; Milestone Three Rubric

Final Submission: Report and Press Release Nine

Graded separately; Final Project Rubric (below)

Final Project Rubric Guidelines for Submission: Your report and accompanying press release should be 8 to 10 pages using Microsoft Word, double-spaced with one-inch margins, use 12-point Times New Roman font, and the latest edition of APA formatting.

Critical Elements Exemplary (100%) Proficient (90%) Needs Improvement (70%) Not Evident (0%) Value

Overview: Event

Meets “Proficient” criteria and summary is exceptionally clear and contextualized

Selects a sport organization, summarizing the event or incident and its effects

Selects a sport organization, summarizing the event or incident and its effects, but summary is cursory or contains inaccuracies

Does not select a sport organization

3.82

Overview: Challenges

Meets “Proficient” criteria and demonstrates a complex grasp of the challenges the organization faced as a result of the event or incident

Describes the specific challenges the event or incident presented to the organization

Describes specific challenges the event or incident presented the organization, but description is cursory or contains inaccuracies

Does not describe specific challenges the event or incident presented the organization

3.82

Societal Perception: Values and Purpose

Meets “Proficient” criteria and demonstrates an insightful awareness of the influence the organization brings to the surrounding society

Explains how the surrounding society values the sport organization and views its purpose

Explains how the surrounding society values the sport organization and views its purpose, but explanation is cursory or contains inaccuracies

Does not explain how the surrounding society values the sport organization and views its purpose

4.77

Societal Perception: Reinforces Cultural

Norms

Meets “Proficient” criteria and makes cogent connections between the event or incident and stereotypes or cultural norms the organization has perpetuated

Determines how the event or incident reinforced stereotypes or cultural norms the organization has perpetuated

Determines how the event or incident reinforced stereotypes or cultural norms, but stereotypes and norms were not perpetuated by the organization, or determination is cursory or illogical

Does not determine how the event or incident reinforced stereotypes or cultural norms

4.77

Impact: Economic Impact

Meets “Proficient” criteria, and examples provided demonstrate a sophisticated understanding of the organization’s economic impact

Evaluates the economic impact the selected sport organization has had on the surrounding society, supporting response with examples

Evaluates the economic impact the selected sport organization has had on the surrounding society, but evaluation is cursory or contains inaccuracies or is not supported with examples

Does not evaluate the economic impact the selected sport organization has had on the surrounding society

3.82

Impact: Factors

Meets “Proficient” criteria and demonstrates a complex grasp of the economic impact of the event or incident

Describes the different factors that determined the economic impact of the event or incident

Describes the different factors that determined the economic impact of the event or incident, but description is cursory or contains inaccuracies

Does not describe the different factors that determined the economic impact of the event or incident

3.82

Impact: Sociocultural Impact

Meets “Proficient” criteria and demonstrates a complex grasp of the sociocultural impact of the event or incident

Describes the different factors that determined the sociocultural impact of the event or incident

Describes the different factors that determined the sociocultural impact of the event or incident, but description is cursory or contains inaccuracies

Does not describe the different factors that determined the sociocultural impact of the event or incident

3.82

Impact: Following the Event

Meets “Proficient” criteria, and summary illustrates a sophisticated explanation of the changes that impacted the surrounding society

Summarizes the changes the organization has made following the event or incident that have impacted society

Summarizes the changes the organization has made following the event or incident, but summary is cursory or contains inaccuracies or changes have not impacted society

Does not summarize the changes the organization has made following the event or incident

4.77

Impact: Public Policy and the Law

Meets “Proficient” criteria, and summary demonstrates a complex grasp of the roles public policy and law play within the organization

Summarizes the roles public policy and the law play within the sport organization and the selected event

Summarizes the roles public policy and the law play within the sport organization and the selected event, but summary is cursory or contains inaccuracies

Does not summarize the roles public policy and the law play within the sport organization and the selected event

6.36

Impact: Cultural and Political Change

Meets “Proficient” criteria and makes cogent connections between the event or incident and the resulting cultural and political changes

Analyzes the impact of the organization in bringing about cultural and political change as a result of the event or incident

Analyzes the impact of the organization in bringing about cultural and political change, but analysis is cursory or contains inaccuracies

Does not analyze the impact of the organization in bringing about cultural and political change as a result of the event or incident

6.36

Impact: Positive and Negative Effects

Meets “Proficient” criteria, and examples demonstrate a sophisticated understanding of the surrounding society’s reaction to the event or incident

Analyzes the surrounding society’s response to the positive and negative effects of the event or incident and includes specific examples to illustrate response

Analyzes the surrounding society’s response to the positive and negative effects of the event or incident, but analysis is cursory or illogical or examples do not effectively illustrate response

Does not analyze the surrounding society’s response to the positive and negative effects of the event or incident

4.77

Impact: Perception Changed

Meets “Proficient” criteria and demonstrates an insightful awareness concerning the surrounding society’s change in perception of the organization

Describes how the surrounding society’s perception of the organization changed as a result of the event or incident

Describes how the surrounding society’s perception of the organization changed as a result of the event or incident, but description is cursory or contains inaccuracies

Does not describe how the surrounding society’s perception of the organization changed as a result of the event or incident

4.77

Organization’s Response: Societal

Pressure

Meets “Proficient” criteria and makes cogent connections between societal pressure and expectations and the organization’s response

Explains how the sport organization responded to societal pressure and expectations of the surrounding society related to the event or incident

Explains how the sport organization responded to societal pressure and expectations of the surrounding society related to the event or incident, but explanation is cursory or contains inaccuracies

Does not explain how the sport organization responded to societal pressure and expectations of the surrounding society related to the event or incident

4.77

Organization’s Response: Response

Meets “Proficient” criteria, and evidence provided demonstrates a sophisticated awareness of the effectiveness of the response

Evaluates the effectiveness of the sport organization’s response to the event or incident and provides evidence to support response

Evaluates the effectiveness of the sport organization’s response to the event or incident, but evaluation is cursory, contains inaccuracies or is not supported with evidence

Does not evaluate the effectiveness of the sport organization’s response to the event or incident

4.77

Organization’s Response: Laws and/or Policies

Meets “Proficient” criteria, and examples provided demonstrate a complex grasp of the legal or policy aspects behind resolving the event or incident

Determines the specific laws and/or policies that impacted how the sport organization approached resolving the selected event or incident, supporting response with specific examples

Determines the specific laws and/or policies that impacted how the sport organization approached resolving the selected event or incident, but determinations contain inaccuracies or response is not supported with specific examples

Does not determine the specific laws and/or policies that impacted how the sport organization approached resolving the selected event or incident

6.36

Organization’s Response:

Recommendations

Meets “Proficient” criteria, and recommendations for internal preparation are well-supported and feasible

Formulates recommendations for how the sport organization can prepare itself internally to avoid future incidents or for when society shifts its expectations of the organization

Formulates recommendations for how the sport organization can prepare itself internally to avoid future incidents or for when society shifts its expectations of the organization, but recommendations are cursory or illogical

Does not formulate recommendations for how the sport organization can prepare itself internally to avoid future incidents or for when society shifts its expectations of the organization

4.77

Press Release: Overview

Meets “Proficient” criteria and overview demonstrates a nuanced understanding of how to appropriately describe the incident

Provides a brief overview of the incident, stating only the necessary and appropriate facts to release to the public

Provides a brief overview of the incident, but it contains excessive information or inappropriate facts

Does not provide a brief overview of the actions leading up to the event or incident

6.36

Press Release: Response Addressed

Meets “Proficient” criteria and demonstrates an insightful awareness of how the incident was addressed by management

Describes the response to the event or incident and how it was addressed by management

Describes the response to the event or incident and how it was addressed by management, but description is cursory or contains inaccuracies

Does not describe the response to the event or incident and how it was addressed by management

6.36

Press Release: Future Events or Incidents

Meets “Proficient” criteria, and plans for addressing future events or incidents are well- supported and feasible

Explains how future events or incidents can and will be addressed based on the organization’s response to the situation

Explains how future events or incidents can and will addressed, but explanation is cursory or contain inaccuracies or is not based on the organization’s response to the situation

Does not explain how future events or incidents can and will be addressed

6.36

Articulation of Response

Submission is free of errors related to citations, grammar, spelling, syntax, or organization and is presented in a professional and easy-to-read format

Submission has no major errors related to citations, grammar, spelling, syntax, or organization

Submission has major errors related to citations, grammar, spelling, syntax, or organization that negatively impact readability and articulation of main ideas

Submission has critical errors related to citations, grammar, spelling, syntax, or organization that prevent understanding of ideas

4.58

Total 100%