Inter-firm learning is crucial to most business partnerships. Using the Kohtamaki (2010) article, Relationship Governance and Learning in Partnerships, as a
To complete this Assignment, respond to the following in a 3 page paper: See attachment for detailed instructions
· No Plagiarism
· APA citing
Assignment: Inter-Firm Learning
Inter-firm learning is crucial to most business partnerships. Using the Kohtamaki (2010) article, “Relationship Governance and Learning in Partnerships,” as a guide, think about how governance structures explain the effectiveness of learning in partnerships. Consider a specific example from your research of a particular governance structure that stimulated learning by both partners and a specific example where a particular governance structure hindered or extinguished learning.
For each example above, cite the particular governance structure used, and the expected results. For the success story, did the structure perform as intended, or were there unexpected results of a positive or negative nature? For the failure example, were there any positive results of the applied structure? Suggest a governance structure that you believe would have worked better.
To prepare for this Discussion ,
Review this week’s Learning Resources, especially:
· Case study of processing firm-distributor – See pdf
· How Good Are Service – See pdf
· Relationship Governance – See pdf
· Infighting unravels alliance – See pdf
· Outsourced Marketing – See pdf
· Creating an effective service level agreement – See pdf
Assignment:
To complete this Assignment, respond to the following in a 3- to 4-page paper:
· Evaluate the importance of inter-firm learning in successful partnerships.
· Explain how inter-firm learning contributes to the success of business partnerships.
· How can inter-firm learning be promoted?
· Analyze how governance structures facilitate inter-firm learning in partnerships.
· From your research, cite a particular governance structure designed to stimulate learning by both partners and describe how it should work.
· How do governance structures promote inter-firm learning throughout all levels of employees in a partnership?
· What can HR professionals specifically do to ensure that governance structures enhance the effectiveness of inter-firm learning?
· Support your reasoning.
· No Plagiarism
· APA citing
,
Business Insight (A Special Report); Preparing for the Exit: When forming a business alliance, don't ignore one of the most crucial ingredients: how to break up Ranjay Gulati, Maxim Sytch and Parth Mehrotra . Wall Street Journal , Eastern edition; New York, N.Y.
[New York, N.Y]. 03 Mar 2007: R.11.
ProQuest document link
ABSTRACT (ABSTRACT) The lack of an agreement is compounded by the fact that when tensions arise between partners, the alliance's
managers may be reluctant to alert their superiors back at the partner companies. They fear they may be blamed
for the alliance's failure, which would hurt their own careers. So instead, the managers focus their tensions on their
alliance counterparts. The typical outcome: a dysfunctional strategic alliance marked by deep animosity between
alliance managers. Any ensuing discussions about possible alliance termination are likely to be emotionally
charged and ineffective.
Second, a core team of disengagement managers should be formed, drawing on managers not only from the
parent companies but from the alliance itself. When a team comprises only managers from the parent companies,
attorneys get involved too early and negotiations tend to focus solely on the observance of rights to stocks; this
tends to alienate alliance managers and to hurt not only what remaining value the alliance has, but the flows of the
partner companies as well. Additionally, the smartest companies assign the supervision of disengagements to
senior corporate personnel at the parent companies who weren't originally linked to the alliance. Such supervision
not only enforces clear accountability and allows for greater impartiality, it enables alliance managers to better
clear organizational and legal roadblocks during the disengagement process.
When a partnership has to be dissolved, a strong communication plan is key. In our view, a number of companies
have learned that mishandling communications during a break-up can damage a company's reputation and
significantly hinder its chances of finding future partners. During disengagement, it's important to avoid offending
partners and to maintain your own company's reputation. FULL TEXT A WORD OF ADVICE for companies thinking about forming a business alliance: Before launching any partnership,
make sure both parties agree on how you'll know, and what you'll do, when it's over.
There is no doubt this can be challenging. Like a prenuptial agreement, in which a couple discusses divorce
options on their way to the altar, negotiating exit options while still at the formation stage of an alliance seems
almost counter to human nature. For one thing, neither partner wants to admit that things could go awry. What's
more, there's an eagerness to get the deal done — and a fear that raising the worst-case scenario will undermine
the euphoria and trust that often accompany a new deal.
But partners ignore the issue at their own risk. Discussing the trigger points for exiting, as well as the
disengagement process itself, while still in the negotiation stage is paramount for an effective partnership. In
many cases, exit planning may actually enhance the alliance's performance and longevity.
Interviews with managers who have overseen alliances reveal a pattern that sometimes emerges when a
partnership with no adequate separation agreement becomes strained: Partner A grows dissatisfied with the
venture and seeks an exit, but can't find any easy options; Partner A then attempts to covertly appropriate as much
value as possible from the alliance before the venture goes completely sour, while creating a paper and action trail
aimed at placing the blame for the failed venture on Partner B; an angry Partner B discovers the maneuvers, and
takes countermoves.
The lack of an agreement is compounded by the fact that when tensions arise between partners, the alliance's
managers may be reluctant to alert their superiors back at the partner companies. They fear they may be blamed
for the alliance's failure, which would hurt their own careers. So instead, the managers focus their tensions on their
alliance counterparts. The typical outcome: a dysfunctional strategic alliance marked by deep animosity between
alliance managers. Any ensuing discussions about possible alliance termination are likely to be emotionally
charged and ineffective.
So, what kind of exit-plan pact works best? One that clearly specifies the point of disengagement, tells both parties
what their subsequent rights and responsibilities are, and provides a clear and effective procedural map that
minimizes time and capital losses.
More specifically, a successful disengagement plan should comprise the following:
— Clear definitions of what both parties will consider as exit triggers, or events that will set off specific exit
provisions.
— A detailed description of each party's rights in a fair separation of the partnership's assets and products, as well
as a determination of rights and responsibilities with regard to third parties, such as customers, suppliers and
employees of the alliance.
— A detailed description of the disengagement process, including specific strategic options, guidelines for creating
the core disengagement team, and clear timelines.
— A communication plan for continuous flow of information to alliance partners, customers, suppliers and other
involved parties during the dissolution.
Not clearly stating when an alliance should end can be lethal, even when partners have agreed on how the alliance
should end. Partners' perspectives on the timing of dissolution can differ, leading to lengthy and expensive
haggling.
This is why the first step in devising a successful exit strategy is to have clear trigger provisions. Triggers may
consist of such contingencies as the inability of the alliance to meet certain milestones, performance metrics or
service-level agreements; breaches of contract terms; or the insolvency or change in control of one of the partners.
When pharmaceutical and biotech companies team up to bring an experimental drug to market, the partners often
use milestones as exit triggers, such as whether the drug reaches a particular stage of a clinical trial.
For example, a large U.S. pharmaceutical company we talked to often sets a deadline by which patients must be
enrolled in Phase III clinical trials, typically the last round of tests before a drug is submitted to the Food and Drug
Administration for approval. Other milestone triggers used in this area include failing to successfully complete
Phase III trials, failing to attain approval from the Food and Drug Administration, or, for a drug that is already
approved, failing to meet specific sales targets.
In some cases, exit triggers are linked not to goals but to events, such as a change in control of one of the partner
companies. One large domestic dairy manufacturer we investigated, for example, when entering alliances, often
stipulates that it will end the partnership if its partner's percentage of voting shares in its own company declines
without the dairy company's prior consent. The dairy maker makes this requirement to avoid having an undesired
firm indirectly obtain a stake in the alliance by buying shares in the partner company.
Once an exit trigger is reached, the next step is dissolving the alliance. This raises the question of each partner's
rights and responsibilities. What's the fairest way to split everything up?
Partners can start by breaking things down into two broad categories: stocks, which we'll define as the current
products or services sold by the alliance, as well as the physical and intellectual assets used in their production;
and flows, which are contractual commitments to third parties and to the partners.
Stocks include inventory of products and materials, any land and facilities, as well as intellectual property. The less
integration there has been between the partners, the easier it is to determine these rights. The difficulties increase
where joint ownership or joint operations are concerned, and even more when the alliance has grown to involve
multiple product lines with competing brands and geographically dispersed physical infrastructure.
If a partial or complete buyout is a possibility, one has to consider not only present but future value of stocks.
Certain contingencies can have huge effects on the alliance's revenue streams and all manner of agreements
involving revenue sharing, royalties and licensing, and options to buy or sell products or services in the future.
A recent alliance between a U.S. software maker and a Japanese electronics company included an exit agreement
that paid particular attention to the assignment of intellectual property rights in case of certain contingencies. The
agreement between the pair, which teamed up to produce a color-management system for the software maker's
new operating system, stated that if for any reason the operating system never made it to market, rights to
intellectual property developed by the alliance would default to the Japanese company.
Similarly, in many of the biotech-pharmaceutical alliances reviewed, the partners made it very clear at the outset
who would retain the rights to jointly produced intellectual property if the alliance ended.
After rights to stocks comes the question of fulfilling contractual commitments — the so-called flows of the
alliance. Big losses in an alliance's value can arise from uncertainty about who is responsible for what.
Flows typically include contracts or other relationships with customers, suppliers, service providers, employees
and providers of capital. If such relationships are mishandled during a dissolution, profits and productivity can
suffer. Customers, for example, might switch to competitors in order to avoid service disruptions, or might seek to
modify payment terms. Suppliers and other service providers might stop treating the alliance organization as a
high priority. Employees, fearing uncertainty, might leave.
There's a leading sports-apparel company that outsources almost all of its production in numerous small alliances
and yet maintains tight control over its supply chain — even when an alliance occasionally ends. The company tries
to manage the procurement processes of the suppliers in those alliances. This way, when terminating an alliance,
it can forecast exactly how much inventory it will need from that supplier right up until the termination point. It also
eliminates the risk of having the inventory go into brand-damaging outlets, such as discount stores.
A typical disengagement agreement can include various strategic options such as rights of first refusal to various
stocks and flows, or buyout clauses based on different conditions. The specifics of these are dictated by the
nature of the exit trigger, changing markets and partners' shifting strategic priorities.
Some constants can be followed, however, and interviews with alliance managers suggest a three-step process
that can serve as a kind of roadmap to disengagement.
First, partners should agree to a mandatory unwind period. An unwind period gives each party enough time to
implement its exit strategy successfully, and ensures that the alliance organization is able to fulfill its obligations
and remain competitive in the marketplace until the time when it is dissolved.
Second, a core team of disengagement managers should be formed, drawing on managers not only from the
parent companies but from the alliance itself. When a team comprises only managers from the parent companies,
attorneys get involved too early and negotiations tend to focus solely on the observance of rights to stocks; this
tends to alienate alliance managers and to hurt not only what remaining value the alliance has, but the flows of the
partner companies as well. Additionally, the smartest companies assign the supervision of disengagements to
senior corporate personnel at the parent companies who weren't originally linked to the alliance. Such supervision
not only enforces clear accountability and allows for greater impartiality, it enables alliance managers to better
clear organizational and legal roadblocks during the disengagement process.
Finally, there must be a clear timeline for achieving goals related to disengagement, and managers should
coordinate all related activities with relevant departments at the partner companies. If you've got plans to drop a
product or service, discontinue sales in certain territories or to certain customers, close a plant or renegotiate a
contract, you have to let the right people at both partner companies know.
When a partnership has to be dissolved, a strong communication plan is key. In our view, a number of companies
have learned that mishandling communications during a break-up can damage a company's reputation and
significantly hinder its chances of finding future partners. During disengagement, it's important to avoid offending
partners and to maintain your own company's reputation.
Maintaining transparency with partners, customers, employees and even rivals helps to manage the impact of
news about the breakup on financial markets; it also helps maintain morale at the alliance, and helps to preserve
any value that remains in the alliance. Lack of transparency leads parties to focus on protecting their own interests
without regard for those of the partner, and eventually causes things to implode.
—
Prof. Gulati is the Michael Nemmers Distinguished Professor of Strategy and Organizations at the Kellogg School
of Management, Northwestern University. Mr. Sytch is a doctoral candidate at the Kellogg School of Management.
Mr. Mehrotra, a Kellogg M.B.A. graduate, is an investment-banking associate with Goldman, Sachs &Co. in New
York. The authors can be reached at [email protected]
DETAILS
Subject: Series &special reports; Alliances; Customer services; Corporate culture;
Pharmaceutical industry; Product lines; FDA approval; Employees; Capital losses;
Inventory; Partnerships; Revenue sharing; Biotechnology industry; Agreements;
Intellectual property
Business indexing term: Subject: Customer services Corporate culture Pharmaceutical industry Product lines
FDA approval Employees Capital losses Inventory Partnerships Revenue sharing
Biotechnology industry; Industry: 32541 : Pharmaceutical and Medicine
Manufacturing
Classification: 9190: United States; 2320: Organizational structure; 32541: Pharmaceutical and
Medicine Manufacturing
Publication title: Wall Street Journal, Eastern edition; New York, N.Y.
Pages: R.11
Publication year: 2007
Publication date: Mar 3, 2007
Publisher: Dow Jones &Company Inc
Place of publication: New York, N.Y.
Country of publication: United States, New York, N.Y.
Publication subject: Business And Economics–Banking And Finance
ISSN: 00999660
Source type: Newspaper
Language of publication: English
Document type: Feature
ProQuest document ID: 399031135
Document URL: https://www.proquest.com/newspapers/business-insight-special-report-preparing-
exit/docview/399031135/se-2?accountid=14872
Copyright: (c) 2007 Dow Jones &Company, Inc. Reproduced with permission of copyright owner.
Further reproduction or distribution is prohibited without permission.
Last updated: 2021-09-22
Database: ProQuest One Academic
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- Business Insight (A Special Report); Preparing for the Exit: When forming a business alliance, don't ignore one of the most crucial ingredients: how to break up
,
Case study of processing firm-distributor firm outsourcing alliance
Suku Bhaskaran Food Marketing Research Unit, Victoria University, Melbourne, Australia, and
Helen Jenkins Australian Prawn Farmers Association, Brisbane, Australia
Abstract
Purpose – The purpose of this paper is to review and discuss a distribution outsourcing alliance between a small-to-medium scale food processor and a national distributor of frozen and chilled food products. The paper discusses the influence of market dynamics, core and differentiated competencies and strategic intents on alliance formation and operations in the small-to-medium scale food enterprise sector.
Design/methodology/approach – The dyadic relationship of a small-to-medium scale food processor and its distributor is investigated through reviewing past studies of processor-distributor alliances, conducting in-depth face-to-face interviews with senior managers in both firms, and reviewing documents and correspondence between the firms.
Findings – The partners do not complement their core and differentiate competencies to achieve greater customer value creation through a joint enterprise business model. The alliance focuses pre-eminently on short-term sales development and cost savings targets. Non-achievement of these targets adversely influences partners’ trust and commitment to the alliance. A significant strength of the alliance is its capacity to identify customer needs and use this knowledge to speedily develop and introduce new products. In its present form this alliance is unsustainable. The partners should adopt a new philosophy and vision to pursue an alliance that will use their core and differentiated competencies more effectively.
Research limitations/implications – To generalise the findings and inform theory building, the research has to be replicated in other businesses and market environments. The findings are specific to the market environment and strategies of a single small-to-medium scale food processor and a single national distributor of frozen and chilled foods. Multi-case studies in multi-contexts (capturing varying sizes of business, industry sectors, target market segments, competitive environments and market environments) have to be completed to enable generalisation and theory building.
Practical implications – This paper demonstrates the disadvantages of pursuing distribution outsourcing alliances with a short-term and enterprise level perspective. The case study provides real life evidence of the benefits of pursuing distribution outsourcing alliances based on a joint enterprise philosophy.
Originality/value – This paper contributes to knowledge on distribution outsourcing alliances, a topic that several recent studies have identified as not having been explored in great detail in extant supply chain studies.
Keywords Distribution management, Outsourcing, Strategic alliances, Joint ventures, Small to medium-sized enterprises, Supply chain management
Paper type Case study
Introduction In this paper, the term distribution outsourcing describes the exclusive multi-service alliance that Z, a food processor, established with Y, a vendor. This alliance is much
The current issue and full text archive of this journal is available at
www.emeraldinsight.com/1741-038X.htm
JMTM 20,6
834
Journal of Manufacturing Technology Management Vol. 20 No. 6, 2009 pp. 834-852 q Emerald Group Publishing Limited 1741-038X DOI 10.1108/17410380910975104
broader than a supplier-reseller engagement. The intent was for Y to provide all support functions relating to Z’s business development initiatives in a defined market. Z’s function was to produce the goods. Y was entrusted to develop the market for these products in food catering and independent grocery outlets throughout Australia by providing appropriate transport, warehousing, logistics, promotional and personal selling services. This description of the term distribution outsourcing conforms to that used in several past studies. Outsourcing alliances are strategic initiatives that enable individual firm’s to concentrate on their core competencies while drawing on the resources and capabilities of other supply chain partners to provide specialised functions that improve operating efficiency and value propositions to customers (Rodriguez et al., 2006; Quinn, 1999; Mattsson, 1989). Outsourcing alliances can potentially increase customer satisfaction, reduce switching behaviour by customers and therefore strengthen the competitive position of all partners in the alliance (Shaw and Gibbs, 1995; Williamson, 1991).
Notwithstanding that many studies have elucidated the benefits of outsourcing alliances, research on such endeavours is very much in its infancy. Several studies in the past decade (Mikkola, 2008; Brannemo, 2006; Rodriguez et al., 2006; Cante et al., 2004; Cox, 1999a, b; Razzaque and Sheng, 1998) have implicitly or tacitly discussed the need to conduct more detailed inquiry on outsourcing alliances. This paper aims to add to the body of knowledge on outsourcing alliances in a defined context, distribution outsourcing by small to medium enterprises (SMEs) in Australia’s food industry. The context of the study and the method of conducting the study have significant influence on study findings and therefore this study advances knowledge on distribution outsourcing alliance.
This paper presents the experiences and knowledge from a distribution outsourcing alliance between Z, a SME food processor, and Y, a national distributor of frozen and chilled food products. Discussions with Z’s managers revealed that they recognised the need to access new markets to address declining sales in its traditional markets. The managers identified that one of the following would be the most logical way for Z to address its problems:
(1) undertake all functions in-house through investing in logistics and warehouse infrastructure and recruit sales personnel with appropriate expertise;
(2) use one third-party logistics and warehouse provider but handle all sales and marketing functions in-house;
(3) use several logistics and warehousing providers in different areas throughout Australia and handle all sales and marketing functions in-house; or
(4) use one exclusive provider of logistics, distribution and sales services with Z focussing on production.
Z chose option 4 as this seemed the most cost efficient and least resource intensive strategy. Z’s decision was influenced by Y having contacted Z expressing interest in becoming Z’s national distributor. Y suggested that it could help Z achieve its business objectives and revealed knowledge, expertise and resource capabilities in marketing to small scale independently owned food service and grocery stores.
The decision to outsource transport, logistics, warehousing and personal selling to a third party was a major departure from Z’s current strategy of servicing its existing customers directly. Z decided that it will continue to provide transport, logistics, warehousing and marketing support to its existing customers, Coles and Woolworths,
Firm-distributor outsourcing
alliance
835
the large supermarket chains that dominate Australia’s grocery retailing. However, it decided to use Y to provide all transport, logistics, warehousing and personal selling support to access food service and independent grocery retail customers throughout Australia.
Many factors influenced Z’s decision to enter into a distribution outsourcing alliance with Y. Z recognised that it had to diversify and develop new markets. However, Z did not have the knowledge and resource capabilities to successfully develop sales in small-scale food service and retail grocery outlets. The independent grocery retail sector accounted for only about 20 per cent of total retail grocery sales by value. Compared to the large supermarket chains which Z currently serviced, the independent grocery retail sector was not a major market. Substantial initiatives would be needed to develop the new markets that Z was targeting.
The discussion in this paper is presented in four sections. The next section discusses past studies as a means of elucidating the current state of knowledge on distribution outsourcing alliances. Next, we discuss the methods used to conduct the case study. After this, we present and discuss the case study including the motivations for establishing the alliance and the strategic and relational issues that the partner’s experienced. The final section of the paper presents the findings and conclusions of this paper.
Background Market dynamics such as increasing levels of trade liberalisation including lowering of tariffs, product-life cycle movements across markets and convergence in food consumption behaviours have influenced firms to
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