Integrated Communication Strategies: a. Detail what specific media strategy you are using to reach your audience: i.e. Rifle strategy, shotgun

Business Background & Objective: 

A). Picture Taken

B). Fresh Burrito is a well-known brand, and our development site is in Scarborough East, which is the 20th store. The main intersection is Kingstone and Victoria Park. As the name implies, everything is fresh and wonderful, and they have maintain the same taste into their 20th location. This is the newest branch, and it has only been one month since it opened, and based on our first response research, we believe our campaign will provide them a significant increase. The location is the greatest in the neighbourhood, and the rating acquired on many platforms in a matter of months is quite outstanding.

C). From a brand standpoint, they may have distinct difficulties and possibilities, but when we evaluate this specific site, it has a fair amount of both. The largest challenge is competition; in addition to having Papa Jones, Pizza-Pizza, Tim, and others right around the block, they also have Big Boy's Burritos directly across the street.

We can't avoid competition, but an even greater issue is staff training. It takes time, and it's also paid training per franchise policy, so it's a bit of a problem. They say that after training, nobody remains, and they have to go through the same procedure again as they grow.

Another typical challenge that any new firm may face in its early stages is the inability to break even. Although we do not believe this to be a major concern, it is vital to keep in mind.

Now that summer has arrived, we feel they have an excellent opportunity to expand their sales while obscuring their problems. The initial response in one month has been positive; they have had nearly 9.8 ratings on Skip the Dishes, which is impressive, and they claim to have received no complaints since the beginning. This indicates that the brand was effective in raising initial awareness. This is the ideal chance for them because of the increase in beginning sales, positive customer reaction, and don't forget that retuning clients and word-of-mouth is only feasible via awesome service.

We got three high school in 1 mile radius, Neil McNeil high school, Courcelette public school, Blantyre public school. All this students come in afternoon and morning in a group of five or six and give them a handsome sales. The opportunity is to cherish them and give them discount. So in our Campaign we going to distribute flyers outside this school. Now see when they started this location, they knew for sure that they got three big old school and we got crowd. But was not sure about the response, and in one month’s time they want they decided to give an 20 percent discount upon showing of high school ID. While our team was preparing for campaign we saw all these high school student and we asked them which college or school is here and they told us about it, and we saw the opportunity to be converted.

D). What is the key business objective for this campaign?

The campaign should be a success and worth the money spent. Talking about the promotion, as said above, for high school students, we will be providing a straight 20% discount, not on the first or last order, but on every single order, and this will continue until July 1st, when high school ends. This is our recommendation, which their team much liked.

Fresh burritos themselves also had a variety of campaigns in a month's time. They were offering BOGO (buy one get one free) on skip, which resulted in a 9.8 rating on skip and sequence of orders. They are actively using the Google ad platform over a radius of 8 to 10 miles, and the reaction has been excellent. They have their own webpage where you may receive your tenth order free. They've created a new burrito for only $6.49 before taxes. I mean, they've done so many things that we were all curious, what to suggest.

After taking some time, we thought apart from offering discount to high school student we should try some more ideas. I know this might not be as original as moon, this idea but we say it makes sale and pops out eyes. Burrito Of The Day!!! Yes, we shall introduced different burrito every day. Although the owner said they have tried this before but seeing the area around no one is selling meal of the day we should just do it for this particular location. Same as like discount for high school student we are going to run this till July 1, and after that taking consideration of output we might continue.

Thirdly we are going to highlight supreme fries, it is one of their best offering, ask anyone in group anyone, we tried it, it is one the best fries with queso cheese oh man. So we are going to start campaign for the best supreme fries and also no one in the locality is offering this kind of fires, so we thought this should be highlighted.

Communication Objectives:

Our communication objective is quite simple, Best and fresh burrito you can get. The name itself is communicating the USP. We need to communicate to audience in our campaign that this is one the best Mexican Grill you have ever been to, we want you to taste our delicious offering. We always severe fresh, we start from scratch every day. We take care of your need, we have Halal meat just for you. Our price is very reasonable, and we have huge quantity to offer, don’t believe us, check it yourself. Franchise model and same taste throughout.

Biggest point_ Home made brand, Made In CANADA.

Target Market: 

be specific and highlight demographic, geographic, psychographic, behaviour and socioeconomic factors about them 

Outline your target audience needs as it relates to the restaurant

Creative Idea: 

What is the big creative idea – to promote the outlet that you have developed? 

Show a rough graphic illustration or picture of what this looks like

Remember your creative theme must be ORIGINAL in its development and must work through all the creative media elements 

Rationalize why this idea works. i.e. what is the link to the USP and target

Integrated Communication Strategies: 

Detail what specific media strategy you are using to reach your audience: i.e. Rifle strategy, shotgun etc.

Rationalize in a couple point why

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